MGB, Lemon Tree join hands

MGB Group of Ho­tels has part­nered with Lemon Tree Ho­tels for a man­age­ment con­tract for their prop­erty, which will be re-branded as Lemon Tree MGB Ho­tel Al­war.

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The new tie-up with Lemon Tree Ho­tels is go­ing to boost the busi­ness for the MGB prop­erty, says Man­ish Bhatia, Man­ag­ing Di­rec­tor, MGB Group of Ho­tels. “We have tied up with Lemon Tree Ho­tels for our prop­erty MGB Shanti Kunj Al­war. The part­ner­ship is a man­age­ment con­tract, which would put us on the map of Lemon Tree Ho­tels. The new brand­ing is flag­ging off on Septem­ber 21, and it will be called Lemon Tree MGB Ho­tel Shanti Kunj. More peo­ple would come to know about Al­war and our prop­er­ties, which would lead to growth in our busi­ness and in­crease in oc­cu­pancy, rev­enue as well as stan­dard of the ho­tel. The ho­tel is go­ing to get an up­grade. With this part­ner­ship, a lo­cal brand of Al­war will be a well-known brand,” he adds.

Bhatia in­forms that their other prop­er­ties will now come un­der their ex­ist­ing brand called Spar­row Inn. They are also ex­pand­ing with new prop­er­ties in Jaipur and Gu­ru­gram, which are nearby cities, re­veals Bhatia. “We are look­ing at prop­er­ties in these cities, but we have not set a time limit for the same.”

De­spite the industry show­ing a down­ward trend, Bhatia claims that their busi­ness has been sta­ble through this year. “For us, the busi­ness has been the same through­out, and we have not seen any growth or loss. How­ever, we are look­ing at in­creas­ing the oc­cu­pancy, ARRs and busi­ness for our prop­er­ties, and we are work­ing towards the same. Apart from the part­ner­ship with Lemon Tree Ho­tels, we are plan­ning to grow our chain of ho­tels,” he shares.

The ho­tel is go­ing to get an up­grade. With this part­ner­ship, a lo­cal brand of Al­war will be a well-known brand

In terms of com­pe­ti­tion, he says that all the other ho­tels in the re­gion are in the un­or­gan­ised sec­tor and are stand-alone prop­er­ties, which gives MGB an ad­van­tage which would be stronger with the Lemon Tree part­ner­ship as well.

Man­ish Bhatia Man­ag­ing Di­rec­tor MGB Group of Ho­tels

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