Diwali fireworks at Andhra
Andhra Pradesh tourism department has launched a new campaign that centres around festivals celebrated in the state and is targeted at the domestic markets from nearby states.
After running two destination-based campaigns – ‘Let’s Vizag’ and ‘GoKonaseema’ – to attract the domestic market to these cities, the Andhra Pradesh Tourism Development Corporation (APTDC) has launched another one that clearly focuses on attracting the Diwali and Durga Puja market.
Speaking on the sidelines of the 33rd IATO Annual Convention held in Bhubaneswar, Himanshu Shukla, Managing Director, APTDC, Government of Andhra Pradesh, said, “This is not just a campaign; it is a one-stop solution that includes activities in three destinations as well as holiday packages. This campaign is mainly for the Dussera and Diwali holiday period for travellers from nearby states. Through this campaign, we are promoting three destinations – Vijayawada, Vizag and Rajamahendravaram. These places will also have various cultural activities around festivals, to be celebrated in the state over 10 days. This shows our commitment towards marketing and promoting our destinations.”
Vizag has recently been chosen as the venue for IATO’s 34th Annual Convention. Speaking about this, Shukla adds, “There is a strong partnership between the government and the private sector in Andhra Pradesh. We have tied up with hotels and 17 tour operators in Vizag for this. This will be a joint effort of the tourism department, the hotels, and the tour operators. We have come forward with many packages for this period that the trade will be selling which will be a one-stop solution.”
There is a strong partnership between the govt. and the private sector in AP. We have tied up with hotels and 17 tour operators in Vizag for this
The tour packages are categorised under three, four and five-stars and have been designed for a wide range of traveller segments. Shukla added that the tourism board will also start organising familiarisation trips for travel agents from other states.