SriLankan to up fre­quen­cies

Ow­ing to in­crease in de­mand, SriLankan Air­lines is all set to in­crease its fre­quen­cies to Delhi, Mumbai, and Hy­der­abad, shares Dimuthu Ten­nakoon, Head-World­wide Sales & Dis­tri­bu­tion, SriLankan Air­lines.

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With the re­cent launch of ser­vices to three new des­ti­na­tions, SriLankan Air­lines is ex­pand­ing its reach in In­dia mak­ing it­self the big­gest for­eign air­line from the coun­try. Dimuthu Ten­nakoon, says, “In­dia has been a vi­tal route in our net­work from the early days. Along the years, SriLankan Air­lines has es­tab­lished a strong mar­ket pres­ence and last­ing re­la­tion­ship with the travel part­ners and in­dus­try stake­hold­ers of In­dia. SriLankan Air­lines hold the widest cov­er­age in In­dia, and In­dia is Sri Lanka’s num­ber one source of inbound tourist traf­fic. To­day, we di­rectly op­er­ate to 14 In­dian des­ti­na­tions with a to­tal of 126 flights a week. The three new des­ti­na­tions in­tro­duced in 2017, Visakha­p­at­nam, Hy­der­abad and Coim­bat­ore com­menced op­er­a­tions with four fre­quen­cies a week, and made us the for­eign car­rier that op­er­ates out of the most num­ber of cities in In­dia. How­ever, due to the pas­sen­ger de­mand and favourable busi­ness as­so­ci­a­tions, the Hy­der­abad fre­quency will be in­creased up to five flights per week from Novem­ber 2017. In­dia is a strong con­trib­u­tor to our net­work rev­enue with a cur­rent con­tri­bu­tion of about 15-20 per cent. Hence, our In­dian routes are op­er­ated with both A330 and A320 air­craft in ac­cor­dance with the pas­sen­ger de­mand and favourable op­er­at­ing con­di­tions.”

Apart from in­creas­ing fre­quen­cies to Hy­der­abad, the air­line is also go­ing to ex­pand its net­work in Delhi and Mumbai. “SriLankan Air­lines Com­mer­cial Plan­ning is con­stantly study­ing the dy­namic mar­ket con­di­tions and pas­sen­ger de­mand fluc­tu­a­tions to cap­ture and im­ple­ment po­ten­tially lu­cra­tive In­dian routes, since SriLankan holds the largest mar­ket share. How­ever, align­ing with our cor­po­rate ob­jec­tive of be­ing the most pre­ferred Air­line in Asia, our piv­otal ob­jec­tive is to op­ti­mise the cur­rent route net­work and at­tain the lead­er­ship as a re­gional car­rier. We in­creased the Del­hiNorth­ern In­dia flight fre­quency to 11 flights a week from daily fre­quen­cies in July 2017. Sub­se­quently, due to the high mar­ket de­mand we will fur­ther in­crease the Delhi fre­quen­cies to 13 flights per week this De­cem­ber and Mumbai fre­quen­cies to 14 per week in Novem­ber 2017,” in­forms Ten­nakoon.

Curently, in terms of global op­er­a­tions, SriLankan Air­lines di­rectly op­er­ates to 40 des­ti­na­tions in 21 coun­tries serv­ing key cap­i­tal cities in Europe, the Mid­dle-East, the Far-East and the In­dian sub­con­ti­nent. How­ever, there is global ex­pan­sion on cards as well. “Fur­ther, through code­share op­er­a­tions, pas­sen­gers have ac­cess to 64 ad­di­tional des­ti­na­tions in 27 coun­tries. Be­ing the flag­ship car­rier of Sri Lanka, SriLankan Air­lines has aug­mented the op­er­at­ing struc­ture in or­der to best serve the pas­sen­ger de­mand in our key des­ti­na­tions. SriLankan Air­lines will com­mence Mel­bourne op­er­a­tions on Oc­to­ber 29, 2017. Our key fo­cus is to de­velop strong con­nec­tions for South Asian, Mid­dle East­ern and Euro­pean pas­sen­gers into Aus­tralasian re­gion,” he adds.

SriLankan Air­lines holds the widest cov­er­age in In­dia, and In­dia is Sri Lanka’s num­ber one source of inbound

Dimuthu Ten­nakoon Head-World­wide Sales & Dis­tri­bu­tion SriLankan Air­lines

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