‘Tech’ all the way to WTM

This year, WTM Lon­don and Dig­i­tal Tourism Think Tank (DTTT) will ex­plore a key tech­nol­ogy topic, ‘How to Build a Dream Con­tent Team’ dur­ing the show slated from Novem­ber 6-8.

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In the last 18 months, many lead­ing des­ti­na­tions and travel play­ers have quickly changed their ap­proach to pri­ori­tise strong con­tent mar­ket­ing so as to gain trac­tion on­line and en­gage ef­fec­tively with po­ten­tial vis­i­tors. Nick Hall, Founder, DTTT, will mod­er­ate the ses­sion and look to un­der­stand how teams are rein­vent­ing them­selves to be more con­tent ready and how they’re pulling to­gether cre­ative tal­ent, putting an em­pha­sis on ed­i­to­rial work­flow to be able to en­gage wher­ever and when­ever it’s rel­e­vant to do so.

Hall ex­plains, “We’ll look at what skills are needed, how long it’s likely to take, what should and shouldn’t be con­sid­ered in this jour­ney and how a great con­tent team should func­tion on a day-to-day ba­sis.” WTM Port­fo­lio Con­fer­ence and Sem­i­nar Man­ager, Char­lotte Sut­ton said, “The Dig­i­tal Tourism Think Tank ses­sions at WTM have al­ways been an ex­tremely pop­u­lar choice for del­e­gates, with the hottest trends and lead­ing speak­ers all shar­ing their knowl­edge and best prac­tice.” DTTT will also be run­ning a ses­sion on ‘The Era of In­tel­li­gent Tech’ in Travel dur­ing WTM.

Re­spon­si­ble Tourism lead­ers

For the first time in 2017, WTM will also host the Re­spon­si­ble Tourism Awards, tak­ing over from re­spon­si­ble­travel.com after 13 suc­cess­ful years. Ku­marakom and Vil­lage Ways from In­dia are among the 12 fi­nal­ists an­nounced for th­ese awards. This year, in the In­ter­na­tional Year of Sus­tain­able Tourism for De­vel­op­ment, the Awards have fo­cused on the UN Sus­tain­able De­vel­op­ment Goals re­flect­ing the Awards’ po­si­tion as the lead­ing scheme for re­spon­si­ble tourism in the world. WTM Lon­don, Se­nior Ex­hi­bi­tion Di­rec­tor, and fel­low judge Si­mon Press said, “Once again the World Re­spon­si­ble Tourism Awards will be a key part of the open­ing of World Re­spon­si­ble Tourism Day at WTM Lon­don. The sto­ries of the win­ners and their achieve­ments act as a bench­mark and in­spi­ra­tion for what the global travel and tourism in­dus­try can achieve in re­spon­si­ble tourism prac­tice.”

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