30 Melia ho­tels in SE Asia

A Span­ish brand and a fam­ily-run busi­ness, Meliá Ho­tels In­ter­na­tional is rep­re­sented by Out­bound Mar­ket­ing in In­dia. By 2020, Meliá plans to have about 30 ho­tels in South East Asia.

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The Ho­tels’ USP is the brand in it­self, be­lieves To­nia Se­han, Di­rec­tor of Sales, Meliá Ho­tels In­ter­na­tional. “The hospitality and ser­vice which we pro­vide is unique. We also have allinclu­sive re­sorts. Be­ing in ex­is­tence for over 60 years, we have 375 ho­tels in 42 coun­tries. By 2020, Meliá will have about 30 ho­tels in South East Asia. We do not have any plans to open a ho­tel in In­dia as yet,” says Se­han.

Meliá Ho­tels In­ter­na­tional has seven brands un­der its port­fo­lio rang­ing from lux­ury ho­tels to bud­get ones. “When we started the rep­re­sen­ta­tion for Meliá in In­dia, the brand was not known in the mar­ket. How­ever, in two years’ time, we have started wit­ness­ing a good re­sponse. In terms of oc­cu­pancy, we have grown by 30 per cent in 2017 over 2016,” in­forms Se­han.

In­dian guests con­trib­ute five per cent of the to­tal guests across the world for Meliá Ho­tels In­ter­na­tional and the com­pany is work­ing hard to in­crease this per­cent­age share. The com­pany par­tic­i­pates in road­shows and other travel trade shows to in­ter­act with travel agents and tour op­er­a­tors across the coun­try. The com­pany also con­ducts its own road­shows to in­form the trade about var­i­ous prod­ucts and deals for the In­dia mar­ket. Se­han elab­o­rates, “Many times we are frus­trated as we are un­able to of­fer avail­abil­ity of dates or the rates as de­sired by the part­ners and this leads to loss of busi­ness. We tar­get all seg­ments of trav­ellers. We have seen In­dian guests from all four met­ros-Delhi, Mumbai, Chen­nai and Kolkata along with other Tier-II cities.”

The com­pany of­fers an on­line por­tal Meliá Pro for the travel agents and tour op­er­a­tors. Se­han feels that this is a ben­e­fi­cial tool for the trade as it gives dis­counts and loy­alty mem­ber­ship points to the agents. “I think we are the only ones who of­fer mem­ber­ship points to cus­tomers as well as the travel agents, which is a double dip. We have also had two In­dian wed­dings in our ho­tels, Ibiza and Bali and have a few projects un­der con­sid­er­a­tion,” adds Se­han.

In­dian guests con­trib­ute 5 per cent of the to­tal guests across the world for Meliá Ho­tels In­ter­na­tional and the com­pany is work­ing hard to in­crease this per­cent­age share

To­nia Se­han Di­rec­tor of Sales Meliá Ho­tels In­ter­na­tional

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