ITB Asia to fo­cus on fu­ture of travel

Hav­ing ce­mented its sta­tus as ‘Asia’s Lead­ing Travel Trade Show’, the 10th ITB Asia 2017 will fo­cus on ar­ti­fi­cial in­tel­li­gence and OTAs as well as ded­i­cated days for cor­po­rate and MICE par­tic­i­pants.

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ITB Asia 2017 is ex­pected to top the suc­cess of last year’s ITB Asia, where al­most 900 buy­ers at­tended the show, lead­ing to a 1:1 ra­tio be­tween ex­hibitors and buy­ers. Whilst over 50 per cent of buy­ers signed deals with ex­hibitors after the event, 43 per cent of the at­tend­ing buy­ers had pur­chas­ing power of $500K – $1m. Also, 85.7 per cent of the at­tend­ing buy­ers were di­rect de­ci­sion mak­ers in ITB Asia 2016.

In 2017, un­der the con­fer­ence theme ‘ The Fu­ture of Travel’, ITB Asia will show­case an ex­ten­sive pro­gramme of key pre­sen­ta­tions and dis­cus­sions by in­dus­try heavy­weights from the travel and tourism sec­tor which would in­clude global brand names as well as promis­ing travel start-ups. “We are proud to have put to­gether such a rich and di­verse con­fer­ence pro­gramme, which is only pos­si­ble with the con­tin­ued support from the global travel in­dus­try. This is tes­ta­ment to the show’s ex­pand­ing role as an im­por­tant plat­form to bring all the dif­fer­ent stake­hold­ers in the travel and tourism sec­tor to­gether. We be­lieve ev­ery­one at­tend­ing this year’s show will en­joy and ben­e­fit from en­gag­ing with the influential and ex­cit­ing speak­ers on the most cur­rent and press­ing top­ics in the in­dus­try,” said Ka­t­rina Le­ung, Ex­ec­u­tive Di­rec­tor, Messe Ber­lin (Sin­ga­pore), the or­gan­iser of ITB Asia.

Ar­ti­fi­cial In­tel­li­gence and how On­line Travel Agents (OTAs) are trans­form­ing travel through tech­nol­ogy, par­tic­u­larly in Korea, Ja­pan and In­dia will be the fo­cus of ITB Asia 2017. This year, the show will fea­ture its first cruise panel. The lineup of pan­el­lists would in­clude com­pa­nies such as SkySea Cruise Line, Norwegian Cruise Line Hold­ings, Princess Cruises, Car­ni­val Asia and Royal Caribbean Cruises who will dis­cuss the rise of cruise in Asia Pa­cific and the grow­ing mar­ket and op­por­tu­ni­ties. ITB Asia will also for the first time, launch an in­no­va­tion travel tech track hosted by Is­raeli start-up In­noVel that will con­nect travel com­pa­nies with cut­ting-edge start-ups. The cross har­ing is de­signed to ad­dress con­crete pains in ar­eas such as rev­enue man­age­ment, cus­tomer en­gage­ment, on­line mar­ket­ing and more. To re­flect the strong support for Cor­po­rate and MICE par­tic­i­pants at ITB Asia, the show will see its first-ever Cor­po­rate Day on Oc­to­ber 26. Fol­low­ing the suc­cess and launch in 2016, MICE Day will re­turn for the sec­ond edi­tion in 2017 on Oc­to­ber 25.

We be­lieve ev­ery­one at­tend­ing this year’s show will from en­gag­ing with ex­cit­ing speak­ers on the most cur­rent and press­ing top­ics in the in­dus­try

Ka­t­rina Le­ung Ex­ec­u­tive Di­rec­tor, Messe Ber­lin (Sin­ga­pore), the or­gan­iser of ITB Asia

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