New shades, new experiences

‘Open to the New Shades’ is the latest campaign launched by the Tourism Authority of Thailand (TAT), offering discerning travellers new destinations and activities to explore in the country.

With 18 per cent growth in the tourism industry, India stands sixth compared to other countries in terms of tourist arrivals in Thailand. Santi Chudintra, Deputy Governor for International Marketing- Asia and South Pacific, Tourism Authority of Thailand, talked about the growth of Thailand tourism.

‘Hidden Gems,’ one of the many campaigns of TAT, encourages visitors to discover new experiences in emerging destinations around the Kingdom of Thailand. The new campaign ‘Open to the New Shades’ showcases new destinations and activities to explore in Thailand for an amazing experience.

“Thailand is one of the most favourite destinations for Indian weddings. More than 400 couples visited Thailand in 2017 for weddings. Not just that, we have seen a surge in family gatherings, celebrations, birthdays, anniversaries and bachelorette parties since the last two years. We are also working closely with WeddingSutra.com to organise seminar for Thai suppliers to organise weddings,” said Chudintra. TAT will organise roadshows in Jaipur, Kolkata, Chennai and Indore in June as they plan to enter Tier-II and III markets, he added.

With tremendous potential for golf tourism, Thailand has developed 250 golf courses around the country and for the same, TAT has made golfer Vani Kapoor as its brand ambassador.

Thailand Golf Travel Mart, a B2B golf activity, is also lined up in July which will take place at Phuket. Suppliers, hotels and DMCs from around the world will be invited to attend the event. About two to three second tier cities like Trat and Rayong will be introduced for the Indian market to promote the provinces from 55 Tier-II cities in Thailand.

TAT will organise roadshows in Jaipur, Kolkata, Chennai and Indore in June as they plan to enter Tier-II and III markets Santi Chudintra Deputy Governor for International Marketing-Asia and South Pacific, Tourism Authority of Thailand