2k meet­ings at Travel Wed­ding Show

Pegged at $40 to $50 bil­lion, the In­dian wed­ding in­dus­try is the sec­ond largest mar­ket in the world af­ter the USA, ac­cord­ing to a study re­vealed at 5th Travel Wed­ding Show, held re­cently in Jaipur.

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Pegged at $40 to $50 bil­lion, the In­dian wed­ding in­dus­try is the sec­ond largest mar­ket in the world af­ter the USA, re­vealed

Ra­jeev Jain, Founder and Di­rec­tor, Rashi En­ter­tain­ment at the 5th Travel Wed­ding Show, held re­cently at Jaipur Mar­riott Ho­tel. The event wit­nessed over 2000 B2B meet­ings be­tween ex­hibitors and buy­ers spread across two days. Speak­ing on trends in the wed­ding in­dus­try, Jain said, “The global wed­ding in­dus­try is pegged at $300 bil­lion. As far as in­ter­na­tional des­ti­na­tion wed­dings are con­cerned, the most wanted des­ti­na­tion ini­tially was Thai­land but now peo­ple are ven­tur­ing to Turkey, UAE, Cyprus, Mau­ri­tius, Ma­cau, Malta, Sri Lanka, Bali, Lon­don, among other new des­ti­na­tions. Des­ti­na­tion wed­dings are paving a new path for the mod­ern In­dian cou­ple as­pir­ing to marry in a big­ger and bet­ter way to make a mark on all their friends and rel­a­tives.” What do wed­ding plan­ners look for while de­cid­ing on a ho­tel within the coun­try? Jain said that these in­clude

the pric­ing fac­tor, num­ber of rooms in a ho­tel, the brand that wed­ding plan­ners are work­ing with and the qual­ity of food. For in­ter­na­tional des­ti­na­tion wed­dings, plan­ners take into con­sid­er­a­tion

Quot­ing a sur­vey on how to gen­er­ate busi­ness for wed­dings, he says, “In In­dia, 50 per cent of the busi­ness gets gen­er­ated through re­fer­rals; 20 per cent from so­cial me­dia; 15 per cent through search en­gine and 15 per cent from other sources. For in­ter­na­tional mar­kets, so­cial me­dia is 43 per cent, 25 per cent is by search en­gines. 13 per cent by re­fer­rals and rest is by other sources.” A panel dis­cus­sion was held on ‘Des­ti­na­tion Wed­dings: An over­view, In­dia v/s In­ter­na­tional.’ Mod­er­ated by Jain, the ses­sion’s pan­elists in­cluded H Deniz Er­soz, Cul­ture & Tourism Coun­sel­lor, Turk­ish Em­bassy, New Delhi; He­mant

Medi­ratta - dent – Sales, Oberoi Ho­tels & Re­sorts; Sau­rabh Bhar­gava, Com­pany; Shampa Dhali, Area Di­rec­tor, Na­tional Sales – In­dia, Mar­riott In­ter­na­tional and Abi­nash Mang­hani, Area Man­ager and Head Travel, ITC Ho­tels. A knowl­edge jour­nal ti­tled ‘An in­sight on Wed­dings in In­dia & abroad’ was also re­leased on the oc­ca­sion.

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