Egypt tar­gets 1,40,000 Indians

Egypt Tourism aims to up its ar­rivals from In­dia this year to touch at least 1,40,000 – its high­est num­ber from the coun­try so far – in the hope that trav­ellers will re­turn to Egypt with im­proved po­lit­i­cal sta­bil­ity.

TravTalk - India - - NTO - Hazel Jain

Egypt Tourism is ex­pect­ing to wel­come back tourists from In­dia it had lost in the af­ter­math of po­lit­i­cal in­sta­bil­ity in the coun­try. Op­ti­mism is run­ning high and it is ev­i­dent in the target num­bers that it has set for it­self this year.

Ismail Amer, Egyp­tian Tourism Coun­sel­lor, Egyp­tian Tourism 2017, we re­ceived 1,03,000 vis­i­tors from In­dia and this was a 30 per cent in­crease as com­pared to the pre­vi­ous 2018, the num­bers have al­ready shown an in­crease by 25-27 per cent. The mar­ket is sta­ble and we ex­pect that if we keep the same pace, we can achieve 1,30,000-1,40,000 In­dian tourists by the end of this year. This will mean that we would have fully re­cov­ered the af­ter­math of our prob­lems. We hope this will be a peak year for us. Our pre­vi­ous peak year was in 2010 be­fore the rev­o­lu­tion when we re­ceived 1,14,000 vis­i­tors from In­dia.” The largest con­trib­u­tor to this growth is mostly the Chris­tian pil­grim­age and leisure seg­ments. In 2016, Egypt re­ceived In­dia. In 2015, the des­ti­na­tion started to re­cover with 76,000 vis­i­tors, in in­crease from we have re­ceived from In­dia in terms of vol­ume,” Amer adds. Egypt Tourism, led by Amer, re­cently con­ducted a four-city road­show which in­cludes Mum­bai, Ahmed­abad, Ben­galuru and Kochi. The Mum­bai road­show in­cluded two sep­a­rate seg­ments on the side­lines of the main show – an Ex­perts Meet for the cor­po­rate MiCE work­shop fol­lowed by an which in­vited key in­di­vid­u­als - ment in­dus­try. “We are do­ing road­shows show was in May 2017 that cov­ered Mum­bai, Delhi, Ahmed­abad and Ben­galuru. In Jan­uary 2018, we cov­ered Pune, Hy­der­abad, Chen­nai and Kolkata. This year, we re­placed Delhi with Kochi be­cause the main target seg­ment is the Chris­tian pil­grims and it is what we want to con­tinue push­ing this year,” he adds. Egypt wants to pro­mote it­self as a stand-alone for six to seven nights pil­grim­age des­ti­na­tion in­stead of be­ing part of the main tour. The NTO also has 30 per cent higher bud­gets this year as com­pared to the pre­vi­ous year and plans to un­der­take B2C ac­tiv­i­ties to reach the di­rect con­sumer through food fes­ti­vals, etc. “This shows how im­por­tant this mar­ket has be­come for us. In 2016, the av­er­age length of stay was about 5.5 tourist nights per pax. But in 2017, it rose to around seven nights per pax. We have man­aged to in­tro­duce the beach mix which means tourists take the clas­sic tour along with Red Sea beach ac­tiv­i­ties. More­over, ac­cord­ing are the sec­ond-high­est spenders in terms of the in­ter­na­tional mar­ket, pre­ceded only by Ja­panese tourists. While the Ja­panese spend about USD 150 per pax, per night, an In­dian will spend about USD 102 per night. In­dia is a high spender mar­ket for us be­cause Indians travel on reg­u­lar ex­cur­sions, and shop,” Amer re­veals. Egypt Tourism is also on the look-out for a brand am­bas­sador to pro­mote the coun­try in In­dia.

In the first quar­ter of 2018, the num­bers have in­creased by 25-27%. We ex­pect that if we keep the same pace, we can achieve 1,30,000-1,40,000 In­dian tourists by the end of this year

Ismail Amer Egyp­tian Tourism Coun­sel­lor, Egyp­tian

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