TravTalk - India

Towards new experience­s

With the appointmen­t of Nijhawan Group as Tourism Representa­tive, Bosnia and Herzegovin­a tourism is charged up to cater to the India market with high expectatio­ns of growth from the country.

- Simranjeet Singh Arora

The South European nation of Bosnia and Herzegovin­a has appointed Nijhawan Group as its Tourism Representa­tive in the Indian market to gain - ket. With the new representa­tive on board, Bosnia tourism has high hopes and offerings for India. H E Sabit Subasic, Ambassador of Bosnia and Herzegovin­a said, “After having Nijhawan Group on board as our representa­tive for the Indian market, we have high hopes in terms of growth from the region because of their dominant presence domestical­ly as well as internatio­nally. I see huge potential in the Indian market as any other country. It’s a challenge to promote Bosnia in a unique, diversi India. With the help of Nijhawan Group, our work of promoting Bosnia and Herzegovin­a as a destinatio­n for Indian travellers will be much easier.”

Ankush Nijhawan, Managing Director, Nijhawan Group mentioned, “As the tourism representa­tive for Bosnia, it is my utmost duty now to get DMC partners in Bosnia to work with Indian tour operators and facilitate the industry to work with the right partners and hotels in Bosnia.”

Further talking about the marketing and promotiona­l plans for Bosnia Tourism in the India market, Nijhawan said, “Currently, we are exhibiting at most of the travel business shows, whether it is Global Panorama Showcase (GPS) or SATTE. In the process, we also meet operators as we move in the country, so I think the word is being spread around through our social media, sales network and everybody who is interested in selling Bosnia as a destinatio­n.”

Bosnia has a lot to offer if we talk about it as a destinatio­n of leisure, for admirers of architectu­re, lovers of nature, nightlife and so on. Subasic said, “We at Bosnia have everything for everyone to offer and cater to the India market. We are known for our hospitalit­y across the Balkan region as we have one of the most expensive hotels to provide the leisure segment with. Overall, we at Bosnia and Herzegovin­a have both space and capacity for Indians travelling to our country.”

With Nijhawan Group, promoting Bosnia and Herzegovin­a as a destinatio­n for Indians travellers will be much easier H E Sabit Subasic

The word is being spread around through our social media, sales network and everybody who is interested in selling Bosnia as a destinatio­n Ankush Nijhawan

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