From Rare to Peach
Rare India has launched a new entity called Peach, under which the team would work for new tourism products, fairs and events in terms of development, promotion and marketing.
O under Peach is Gobindgarh Fort, recently showcased in Delhi for agents by Deepa
Sahi, erstwhile actress and developer behind the project. She has produced and developed the shows at the fort. The fort belonged of Punjab and showcases stories of his valour through reality wonders.
Shoba Mohan and Sowmya Vijaymohan, Founder Peach, said that Peach would be focusing on handholding and developing new projects, events, fairs and experiences in the tourism space. Peach would be different from RARE as it will not be delving into the representation of boutique, independently owned properties, which fall into the RARE aesthetics. Vijaymohan added, “For us, Peach would give more bandwidth to play around in regions we can promote. At Peach, we can handhold, help curate and make sure that the guides are up to the mark for projects like Gobindgarh Fort. The idea is to add value to any Sahi informed the agents about the Gobindgarh Fort and said, “We wanted to use technology to promote our culture and we had put up this proposal to recreate the experiences via high-end technology. We wanted to share what has happened in our civilisation and history, making sure that it’s not boring but engaging. With this idea, we have put up two and the other is a projection - tory and struggle of Amritsar. We are also going to have a holographic show on the spirit of Punjab. The project is in the PPP model with Punjab government as they have provided the space while the investment and development has been taken care of by us. We want to make this a world added that the product is ideal for the inbound market.