Starlit shines bright
Saurabh Minocha, Managing Director, Starlit Suites, shares that the company is planning to reach a count of 3000 keys by 2020 across various cities in India.
Starlit Suites is on a growth spree and has plans to open four more properties within the next 12 months across India. In fact, the company is planning a pan India presence in the next few years and is working hard towards the goal. Elaborating on their growth strategy,
Saurabh Minocha, Managing Director, Starlit Suites, says, “The brand is poised to grow at a steady pace to meet our targeted projection of 3000 keys in India by 2020. We already have various properties in stages of completion, which would be close to 800 keys. Apart from that, we have another 700 keys under construction, which would be on board by mid to late 2019. We are also in advanced stages of negotiation to develop 1500 more keys.”
He confesses that the travel trade would play a major role in achieving the kind of growth they are foreseeing. “We do several tiered activations with our travel partners, starting with pre-launch teaser campaigns and introductory rates to long-term consolidator and series contracts that help position the product in the market at its optimum market driven rate,” shares Minocha.
As a company based on the distribution of hotels coming up and being signed on, Starlit Suites has an equal spread among leisure/corporate FIT; family/group leisure and business. “In fact, we also have a fourth dimension, which is the extended stay segment as offering to even look after the needs for transient professionals that travel across the country on designated projects hotels coming up in Tirupati, Shirdi and Nainital, we are increasing our footprint in the pilgrimage/leisure travel market. We will be focusing on business hotels with three coming up soon in Gachibowli Hyderabad, Bangalore and Pune,” he claims.