TAFI Connects agents
TAFI Connect will offer members of Travel Agents Federation of India (TAFI) a platform to showcase their products to their B2B counterparts.
T launched in New Delhi, where Ashwani Sharma, Chairman, TAFI North India, welcomed members, while
Pranita Baveja, Founder & CEO, Traviate.com, gave a presentation about it to those attending the launch.
Talking about the newlylaunched platform, Sharma said, “We have got an overwhelming response for TAFI Connect and I believe it’s a great product, which will be a milestone for TAFI as well. TAFI Connect and it is live for members across India. We will also be launching it separately for various chapters.” of TAFI Connect for agents, he shared, “When a client contacts an agent, the agent in turn goes to the website of B2C OTAs as well. On TAFI Connect, they can collectively have all the OTAs and everyone on the same platform. They can choose their vendors and also be vendors themselves. If in case an agent wants to specialise in a country and wants to give the rate to everybody, he/she can do so independently. A tedious process otherwise, on TAFI Connect one can directly login, become a vendor, and easily sell the product online or to associates only. It’s completely B2B.” Baveja claimed that TAFI Connect is more a relationship than just technology. “We realise that travel agents don’t need technology, but what they need is relationships online. Travel agents don’t have time to contract a price from booking.com, Agoda, MakeMyTrip and Yatra, so we need solutions because travel is such a collaborative platform where we cannot survive in isolation. Hence, TAFI Connect is a platform that can help manage, promote, and grow business. We are giving technology and giving members demand and supply, which is the requirement of the smallest travel company in the world as well as the largest travel company in the world,” she claimed. She added that TAFI Connect offers members multiple buying options. “We are working towards a best-rate guarantee. Now, travel agent margins are thinning. The marketing cost has gone down and now you can showcase your product to the world without any marketing cost,” insisted Baveja.
TAFI Connect collectively has all the OTAs and everyone on the same platform. Agents can choose their vendors and also be vendors themselves