Importance of technology

“As far as travel is concerned, the industry is going to be driven by technology. It is going to play a major role. Firstly, we need to understand that we need to use technology to encourage tourists to come to India. How do we do this? With travel technology, one should start curating virtual reality products on cities, monuments and destinations that are less explored. Virtual reality can help garner the attention of tourists, increase customer experience and help develop new products. With the support of technology, travel companies can start live streaming of tourism-related shows on their websites, to boost tourism consumption. One can showcase tourism attractions, the culture, food products and even offer discounts.” look at consolidation; mergers, joint ventures and working with right people who understand and

– Bharat Atree

Tour operators are not actually dependent on travellers, but on tourists for business. That brings me to my second point: Survival before revival. Yes, we do want support, because revival comes after we survive. Right now, we do not know if we will be able to survive or not? Are we doing something serious to save this industry?” he questions.

Dutta makes another valid and pertinent point, that “if we don't have a survival plan and a strategic

things for us. Maybe, this is an opportunity for the industry to learn. In the last 15 years, due to technological development, the way we do business has transformed. Again, we are going through a transformation and this is a big opportunity to change, learn and press the reset button.”