Re­de­fine leisure & lux­ury

The an­nual OTDYKH Travel Mar­ket, also known as Lux­ury Leisure Moscow, is Rus­sia’s lead­ing travel and tourism event held from Septem­ber 15-18, 2015. OTDYKH stands for leisure and lux­ury, and is the per­fect start for the up­com­ing win­ter sea­son on the Rus­sia

TravTalk - Middle East - - FRONT PAGE - TT BU REAU

Since 1995, OTDYKH is a must at­tend event for travel pro­fes­sion­als, a plat­form for ne­go­ti­a­tions and sign­ing con­tracts for the com­ing win­ter sea­son. OTDYKH com­bines all sec­tors of the tourism value chain: Leisure travel, Busi­ness travel and MICE, Lux­ury travel, Med­i­cal and Health Travel, Travel Tech­nol­ogy.

The Lux­ury Leisure Moscow 2014 was held on 22,000 sq.m of ex­hi­bi­tion area with 1,236 ex­hibitors from 94 coun­tries and rus­sian re­gions.As many as 150 busi­ness pro­gramme events were held over 68,000 vis­its within 4 ex­hi­bi­tion days. Among the 94 coun­tries which par­tic­i­pated in the ex­hi­bi­tion are Abu Dhabi, Ajman, Dubai, Fu­jairah, Qatar and Ras Al Khaimah.

The 21st In­ter­na­tional Trade Fair for Travel & Tourism is the lead­ing In­ter­na­tional Au­tumn Trade Fair for leisure travel in Rus­sia and CIS coun­tries. The ex­hi­bi­tion is fully sup­ported by all rel­e­vant Rus­sian and in­ter­na­tional govern­men­tal bod­ies, as­so­ci­a­tions and pri­vate com­pa­nies. Leisure Moscow of­fers the best time and the best place to ne­go­ti­ate with Rus­sian part­ners about win­ter pro­grammes and to pre-sell sum­mer pack­ages.

Wel­com­ing ex­hibitors at LLM, Oleg Sa­fonov, Head, Rus­sian Fed­eral Agency for Tourism says to­day the Rus­sian travel in­dus­try is ex­pe­ri­enc­ing a turn­ing point: wit­ness­ing the changes in the mar­ket struc­ture and in the tourists’ pri­or­i­ties. "The do­mes­tic tourist flow is grow­ing as well. We have fixed an in­crease in trav­el­ling within the coun­try by 30 per cent com­par­ing to the pre­vi­ous year, and th­ese fig­ures ex­ceed the plans for 2018," he says.

The Rus­sian Fed­eral Agency for Tourism has de­vel­oped a new mar­ket­ing strat­egy — “Visit Rus­sia”, which is based on the pub­lic and pri- vate part­ner­ship. “This year we are go­ing to run sev­eral projects, in­clud­ing open­ing Rus­sian tourist of­fices abroad and launch­ing the na­tional web-por­tal—Rus­sia. travel. We con­tinue to cre­ate new tourism clus­ters, to in­vest in in­fra­struc­ture de­vel­op­ment in the re­gions within the fed­eral tar­get pro­gramme of the tourism de­vel­op­ment in Rus­sia,” says Sa­fonov.

He adds that the large busi­ness plat­forms like “OTDYKH” ex­hi­bi­tion are their part­ners and al­lies. “For two decades, OTDYKH In­ter­na­tional Rus­sian Travel Mar­ket has been an es­sen­tial event for the in­dus­try. The ex­hi­bi­tion’s busi­ness pro­gramme is held in dif­fer­ent for­mats, and takes into ac­count the in­ter­ests of all vis­i­tor cat­e­gories.The show’s scale and the ex­hibitor com­po­si­tion demon­strate the grow­ing role of tourism in peo­ple’s lives,” he adds.

The 11th In­ter­na­tional Trade Fair for Lux­ury Travel-OTDYKH Lux­ury- is Rus­sia’s lead­ing event when it comes to ex­clu­sive re­sorts and ho­tels, fine spa des­ti­na­tions and lux­ury cruises and yachts. In­ter­na­tional and Rus­sian lux­ury travel sup­pli­ers ex­hibit

This year we are go­ing to run sev­eral projects, in­clud­ing open­ing Rus­sian tourist of­fices abroad & launch­ing the na­tional web-por­tal Rus­sia. travel We are un­der­lin­ing our as­so­ci­a­tion with Rus­sia’s lead­ing in­ter­na­tional trade fair by show­cas­ing our di­verse se­lec­tion of prop­er­ties Al Raha Beach Ho­tel is well-es­tab­lished in the Rus­sian mar­ket with 10 years’ ex­pe­ri­ence and work­ing with most of the ma­jor tour op­er­a­tors

their im­pres­sive of­fers on global first-class travel to in­ter­ested trade visi­tors and direct cus­tomers. Ev­ery year more and more Rus­sians are look­ing for lux­ury and ex­clu­siv­ity. This year's fo­cus lies on Gourmet & Wine Travel. Food and Wine tourism has seen a grow­ing de­mand in re­cent years. Now it is one of the most dy­namic seg­ments within the tourism mar­ket. The high­light of the sec­tion is an area of cook­ing mas­ter classes. It is a unique op­por­tu­nity for coun­tries and tour op­er­a­tors to present des­ti­na­tions through the best of their na­tional au­then­tic cui­sine. In 2014 mas­ter classes were shown by Uzbek­istan, Rus­sia, Hun­gary, Bul­garia, the Czech Repub­lic, Mex­ico, China, Slo­vakia, Thai­land, Ser­bia, Ja­pan, Italy, UAE and Ser­bia.

Philippe Zu­ber, Chief Op­er­at­ing Of­fi­cer, Emaar Hos­pi­tal­ity Group, states that The Ad­dress Ho­tels + Re­sorts, the flag­ship ho­tel brand of Emaar Hos­pi­tal­ity Group, will par­tic­i­pate in this year’s Lux­ury Leisure Moscow ex­hi­bi­tion.“The event of­fers us the plat­form to present the dif­fer­en­tials of our brand. Through our par­tic­i­pa­tion, we are un­der­lin­ing our as­so­ci­a­tion with Rus­sia’s lead­ing in­ter­na­tional trade fair by show­cas­ing our di­verse se­lec­tion of prop­er­ties, which will fur­ther drive and ce­ment our am­bi­tious in­ter­na­tional growth plans,” Zu­ber says.

He says that they will reach out to the tour op­er­a­tors by em­pha­sis­ing on the dif­fer­en­tials of UAE as one of the world’s top tourism des­ti­na­tions and a global hub for busi­ness. “Apart from shar­ing with them the USPs of UAE and Dubai, we will pro­vide mar­ket­ing col­lat­eral that will en­able them to pro­mote the des­ti­na­tion to their cus­tomers. Most of the tour op­er­a­tors we have been in­ter­act­ing with are al­ready aware of the UAE mar­ket. In fact, we have hosted sev­eral Rus­sian tour op­er­a­tors in the past, and we have recorded strong inter- est from the Rus­sian mar­ket since our in­cep­tion. We will con­tinue to keep the mo­men­tum go­ing through our in­ter­ac­tions with the tour op­er­a­tors. The Lux­ury Leisure Moscow event of­fers us a cred­i­ble plat­form to en­gage with them di­rectly,” he adds.

The Ad­dress Ho­tels + Re­sorts will show­case its di­verse port­fo­lio dur­ing the event. “For in­stance, The Ad­dress Down­town Dubai,The Palace Down­town Dubai and The Ad­dress Dubai Mall ben­e­fit from its lo­ca­tion in the world’s most-vis­ited re­tail and leisure des­ti­na­tion. The Ad­dress Mont­gomerie Dubai of­fers a re­treat like am­bi­ence in one of pop­u­lar golf cour­ses in the city, while The Ad­dress Dubai Ma­rina of­fers an un­matched wa­ter­front ex­pe­ri­ence in Dubai Ma­rina,” Zu­ber says.

Also, as Dubai pre­pares to host the Expo 2020, strength­en­ing the hos­pi­tal­ity sec­tor to wel­come the 25 mil­lion visi­tors ex­pected dur­ing the six-month pe­riod is an im­pera- tive. “We will also sup­port the ex­pan­sion plans of Emaar Prop­er­ties, as it fo­cuses on cre­at­ing var­ied in­te­grated devel­op­ments in Dubai and other emerg­ing mar­kets,”Zu­ber says.

As part of its in­ter­na­tional ex­pan­sion, The Ad­dress Ho­tels + Re­sorts is ex­pand­ing to Tur­key, Nige­ria, Bahrain and Egypt among oth­ers mar­kets. The Ad­dress will also man­age sev­eral new ser­viced res­i­dences as part of Emaar’s new projects in Down­town Dubai. Fur­ther, Vida Ho­tels and Re­sorts, a young brand launched by Emaar for the new gen­er­a­tion of tech-savvy en­trepreneurs and pro­fes­sion­als, has also an­nounced its ex­pan­sion to op­er­ate Vida Marassi Al Bahrain and Vida Res­i­dences Marassi Al Bahrain. This marks the first in­ter­na­tional ex­pan­sion of the Vida brand, which cur­rently op­er­ates two ho­tels in Dubai – Vida Down­town Dubai and Manzil Down­town Dubai.

They have also launched Rove Ho­tels, a con- tem­po­rary new mid-mar­ket life­style ho­tel brand, with plans to roll out 10 prop­er­ties across cen­tral lo­ca­tions in Dubai and the re­gion by 2020.

Diana An­cuta, Di­rec­tor of Sales & Mar­ket­ing, Al Raha Beach Ho­tel, says the ho­tel is do­ing good busi­ness in the Rus­sian mar­ket and work­ing with most of the tour op­er­a­tors in that coun­try. "We are par­tic­i­pat­ing in the Lux­ury Leisure Moscow event. Al Raha Beach Ho­tel is well-es­tab­lished in the Rus­sian mar­ket with 10 years’ ex­pe­ri­ence and work­ing with most of the ma­jor tour op­er­a­tors. Since busi­ness has be­come very last minute, we are here to dis­cuss op­por­tu­ni­ties to im­prove sales for the new sea­son," An­cuta says.

To guide and train Rus­sian tour op­er­a­tors in pro­mot­ing the UAE, she says, "We­bi­nars and trade vis­its by Abu Dhabi Tourism along with stake­hold­ers will help ed­u­cate the tour op­er­a­tors and their reser­va­tions team. Hosted FAM trips and in­cen­tive to sell the des­ti­na­tion will also help. As ho­tel, we are happy to host some of the im­por­tant FAM’s while they are in Abu Dhabi.

On the ex­pan­sion plans of Al Raha Beach Ho­tel, An­cuta says, "we are eval­u­at­ing an in­crease in our F&B out­lets which will of­fer more din­ing op­tions to the in-house and lo­cal guests. Al Raha Club Lounge was re­cently opened to en­hance the guest ex­pe­ri­ence with fa­cil­i­ties for both cor­po­rate and leisure. The leisure seg­ment con­tin­ues to be our fo­cus as well as MICE and cor­po­rate."

Diana An­cuta Di­rec­tor of Sales & Mar­ket­ing Al Raha Beach Ho­tel

Oleg Sa­fonov Head Rus­sian Fed­eral Agency for Tourism

Philippe Zu­ber Chief Op­er­at­ing Of­fi­cer Emaar Hos­pi­tal­ity Group

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.