Sachin bats for Dubai
Musafir.com and Dubai Tourism have announced a joint campaign to promote Dubai as a key destination for Indian travellers. The campaign launched in Dubai as Musafir.com marks 10th anniversary in the UAE and announces regional expansion plans.
The partnership, which will seek to build awareness and boost inbound tourism, was officially launched in the emirate by Sachin Tendulkar, the international cricket legend and Musafir.com’s brand ambassador.
The new initiative will highlight the wide range of cultural, leisure and entertainment options available for vis- itors to Dubai. To assist in showcasing the vast array of attractions in this dynamic city, Tendulkar visited several of Dubai’s best-known landmarks including Burj Al Arab and the Palm Island. destination for its rich cultural heritage, spectacular scenery and diverse leisure and entertainment options. I am thrilled to be a part of this great initiative and cannot wait to share my experiences with friends and family on my return to India.”
“India is a hugely important market for Dubai, consistently ranking among our top tors by 2020. The new campaign with Musafir.com will allow us to reach even more Indian travellers and encourage them to visit Dubai and experience everything the Emirate has to offer,” he added.
“As the UAE’s first premium-experience travel website, we are proud to have played a key role in the development of Dubai’s travel industry over the past
The launch of the new campaign represents an important milestone for Musafir.com, as the popular travel provider celebrates its 10th anniversary in the UAE.
During the event, Musafir.com revealed a number of product updates — including a new mobile travel app — and outlined ambitious expansion plans, with regional launches in Saudi Arabia and Qatar before the end of 2015.