All eyes on lux­ury at Moscow show

TravTalk - Middle East - - GUEST COLUMN -

Talk of lux­ury travel and all the at­ten­tion turns to­wards Rus­sia in the month of Septem­ber. The 11th In­ter­na­tional Trade Fair for Lux­ury Travel, OTDYKH Lux­ury 2015, from Septem­ber 15-18 is ex­pected to draw par­tic­i­pants from all over the world, pro­vid­ing a plethora of op­por­tu­ni­ties.

The Rus­sian Fed­er­a­tion is one of the most promis­ing mar­kets for lux­ury travel prod­ucts.

Fig­ures speak loud about the suc­cess of the event last year.Ac­cord­ing to the or­gan­is­ers, there were over 1,000 ex­hibitors from 67 coun­tries with over 68,000 vis­its within four ex­hi­bi­tion days.Over 150 busi­ness pro­gramme events were held. For the UAE, which en­joys a pres­ti­gious in­ter­na­tional stature, Rus­sia and CIS re­gions are known to hold a spe­cial place.

In­ter­est­ingly, re­search by lead­ing lux­ury ho­tel and re­sort mar­ket­ing spe­cial­ist Sweet­Beam has re­vealed that there has been a sig­nif­i­cant up­lift of in-house guest spend­ing across Dubai dur­ing 2014 and Q1 2015.The data re­veals that of the top 20 na­tion­al­i­ties oc­cu­py­ing lux­ury ho­tels, Rus­sians were the top spenders while on hol­i­day in Dubai.

Pro­pelled by fly­dubai’s new ser­vices to Slo­vakia, Bos­nia, Bul­garia, Czech Repub­lic and Croa­tia, as well as Emi­rates to Hun­gary and Smart Wings to Czech Repub­lic, East­ern Europe turned out to be the top re­gion in terms of per­cent­age growth in tourism. Rus­sia and CIS (28.6 per cent) also wit­nessed ro­bust growth driven by fly­dubai’s new routes to many des­ti­na­tions in Moldova and Kaza­khstan.

The lux­ury travel in­dus­try flies high in the re­gion and the fact is also val­i­dated by the Bri­tish Air­ways an­nounce­ment that its new Boe­ing 787-9 Dream­liner, com­plete with a new First Class cabin, will start fly­ing to Delhi from Oc­to­ber 25 with the UAE and Oman to fol­low later in 2015.

There is lit­tle doubt that as var­i­ous tourism wings in the UAE ex­pand their pre­mium travel of­fer­ings, the Rus­sian mega event will add more sheen to the glit­ter­ing prospects of the tourism in­dus­try.

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