Air Arabia: Low cost leader in ME
The most significant achievement for Air Arabia in 2015 was becoming the first low cost carrier to enter the Chinese market with the launch of regular non-stop services to Urumqi (Western China) and adding 23 routes to its network and the fifth internatio
The year 2015 was a highly successful year of growth and achievement for Air Arabia as our expansion strategy, efficient operations and tight cost controls reinforced our market leading position. The impact of low oil prices continues to have its effect on the wider global economy, while pressure on yields and geopolitical uncertainty continued to weigh on the aviation industry. Despite these challenges, Air Arabia once again delivered a strong set of numbers and remains well positioned for further growth in 2016.
Air Arabia’s net profit for the full year ending December 31, 2015 was AED 531 million. Turnover in 2015 reached AED 3.8 billion, an increase of 3 per cent on the preceding 12 months as the airline continued to expand its customer base. More than 7.6 million passengers flew with Air Arabia in 2015, a 12 per cent year-onyear increase.
Some of the key highlights for last year included becoming the first low-cost airline from the Middle East and Africa to enter the Chinese market with the launch of regular non-stop services to Urumqi, the largest city in Western China.
The airline also added a fifth international hub with the formation of ‘Air Arabia Jordan’ and the opening of a fixed-based operation at Amman Queen Alia International Airport. Customer retention was boosted in 2015 with the launch of Airewards, the first loyalty programme from a regional low-cost carrier. It offers the same simple, transparent and value- packed experience that customers associate with Air Arabia, with points based on money spent rather than distance flown, and able to be earned on any product or service purchased from the airline. 23 new routes were added to the airline network and 7.6 million passengers flew Air Arabia in 2015.
Going forward, we will remain focused on ceaselessly delivering on our promise to help people fly more for less, with innovation and operational efficiency at the heart of our business.
Customer retention was boosted in 2015 with the launch of Airewards, the first loyalty programme from a regional lowcost carrier. It offers the same simple, transparent and value-packed experience that customers associate with Air Arabia
The author is Adel Abdulla Ali, Group CEO, Air Arabia