‘MICE to meet you’

Glo­ria and Yas­sat Glo­ria ho­tel and apart­ments re­cently re­vealed their cam­paign ti­tled, “Hello…MICE to meet you” at the just con­cluded MICE Ara­bia Congress.

TravTalk - Middle East - - HO­TELS - TT BUREAU

The new ‘Hello…MICE to meet you’ cam­paign in­tro­duces Glo­ria Ho­tel andYas­sat Glo­ria Ho­tel and Apart­ments’ busi­ness, culi­nary, leisure and en­ter­tain­ment fa­cil­i­ties in Dubai’s me­dia and tech­nol­ogy hub, Dubai In­ter­net City, with el­e­gantly de­signed in­te­ri­ors, fa­cil­i­ties and au­then­tic Ara­bian hos­pi­tal­ity. The new cam­paign en­ables or­gan­is­ers to pick and choose from var­i­ous price points to suit their spe­cific event and bud­get. Al­ter­na­tively, a com­pletely be­spoke event can be cre­ated in col­lab­o­ra­tion with Glo­ria Ho­tel and Yas­sat Glo­ria Ho­tel & Apart­ments’ ex­pert events team.

Freddy Farid, Area Gen­eral Man­ager, Glo­ria Ho­tels and Re­sorts, says, “The GCC meet­ings, in­cen­tives, con­fer­ences, and ex­hi­bi­tions (MICE) in­dus­try is a boom­ing sec­tor that is set to ex­pand ex­po­nen­tially. Our new ini­tia­tive to high­light our MICE fa­cil­i­ties will help us achieve our goal on po­si­tion­ing Glo­ria Ho­tels and Re­sorts as a leader in the MICE tourism sec­tor.”

Lo­cated on Sheikh Zayed Road, ex­actly in front of Dubai In­ter­net City metro sta­tion, Glo­ria Ho­tel boasts of com­pleted meet­ing and ban­quet­ing fa­cil­i­ties with a space of 1845.51 sq. me­ters of meet­ings and con­fer­ence rooms. The 41 sto­ried tower of­fers op­tions to MICE and meet­ings specialists to host large-scale events for up to 800 peo­ple as well as smaller gath­er­ings.

Yas­sat Glo­ria Ho­tel & Apart­ments of­fers short and long-term guests stylish ho­tel apart­ment-style ac­com­mo­da­tion and is equipped with 400-sq-me­ter space solely ded­i­cated for hold­ing meet­ings and events, the ho­tel is also out­fit­ted with dif­fer­ent fa­cil­i­ties such as an out­door mini­foot­ball, volleyball and bas­ket­ball court, an in­door squash court, an out­door swim­ming pool and kids sports club with var­i­ous ac­tiv­i­ties.

In 2015, a to­tal of 457 events were held at Glo­ria Ho­tel and while 398 events took place at Yas­sat Glo­ria Ho­tel & Apart­ments. With re­cent ren­o­va­tion and ad­di­tions to the meet­ing space, share of rev­enue from MICE sec­tor is ex­pected to rise ex­po­nen­tially.

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