‘MICE to meet you’
Gloria and Yassat Gloria hotel and apartments recently revealed their campaign titled, “Hello…MICE to meet you” at the just concluded MICE Arabia Congress.
The new ‘Hello…MICE to meet you’ campaign introduces Gloria Hotel andYassat Gloria Hotel and Apartments’ business, culinary, leisure and entertainment facilities in Dubai’s media and technology hub, Dubai Internet City, with elegantly designed interiors, facilities and authentic Arabian hospitality. The new campaign enables organisers to pick and choose from various price points to suit their specific event and budget. Alternatively, a completely bespoke event can be created in collaboration with Gloria Hotel and Yassat Gloria Hotel & Apartments’ expert events team.
Freddy Farid, Area General Manager, Gloria Hotels and Resorts, says, “The GCC meetings, incentives, conferences, and exhibitions (MICE) industry is a booming sector that is set to expand exponentially. Our new initiative to highlight our MICE facilities will help us achieve our goal on positioning Gloria Hotels and Resorts as a leader in the MICE tourism sector.”
Located on Sheikh Zayed Road, exactly in front of Dubai Internet City metro station, Gloria Hotel boasts of completed meeting and banqueting facilities with a space of 1845.51 sq. meters of meetings and conference rooms. The 41 storied tower offers options to MICE and meetings specialists to host large-scale events for up to 800 people as well as smaller gatherings.
Yassat Gloria Hotel & Apartments offers short and long-term guests stylish hotel apartment-style accommodation and is equipped with 400-sq-meter space solely dedicated for holding meetings and events, the hotel is also outfitted with different facilities such as an outdoor minifootball, volleyball and basketball court, an indoor squash court, an outdoor swimming pool and kids sports club with various activities.
In 2015, a total of 457 events were held at Gloria Hotel and while 398 events took place at Yassat Gloria Hotel & Apartments. With recent renovation and additions to the meeting space, share of revenue from MICE sector is expected to rise exponentially.