Ajman reveals record revenues @ITB
The delegation from Ajman Tourism released their total tourism revenues for 2015 and the new destination brand identity at the ITB Berlin with a slogan ‘Sincerely Emirati’.
Total tourism revenues in Ajman for 2015 has reached AED359million, an increase of 19% from 2014, according to tourism statistics released by the Ajman Tourism Development Department (ATDD) at the ITB event in Berlin.
The report was presented by the Ajman delegation to H.E. Juma Mubarak Al Junaibi, UAE Ambassador to Germany, who visited the Ajman government pavilion.
H.E. Faisal Al Nuaimi, General Manager of ATDD, said: “The report is extremely encouraging knowing that the tourism industry in the UAE has been affected by the drop in the influx of holidaymakers from key markets coupled with low oil prices, currency fluctuations and regional unrest.We anticipate continued growth this year after the launch of Ajman’s new destination brand which will help position the emirate as a leisure and investment destination.”
The Ajman delegation included Ajman Tourism, Ajman Saray, Fairmont Ajman, Crown Palace Hotel, Kempinski Hotel Ajman, The Ajman Palace Hotel, Ramada Hotel, Travel Center, ITLT and Anta Travel and Tours.
The report showed that total guests in Ajman in 2015 reached 509,658 while total guest nights reached 1,392,406 with majority of the guests booked their stay in hotel and hotel apartments. Average occupancy for hotel last year was 60 per cent with average room rate of AED514 while hotel apartments recorded average occupancy of 68 per cent. Guests from the UAE remains the biggest contributor with 132,455 in 2015 fol- lowed by GCC nationals with 93,510 and Asians and Africans came in third with 89,113.
Visitors from Europe, America, Russia, CIS countries, New Zealand, Austral- ia and other Arab countries participated in the exhibition. In 2015, there were five new establishments added in the inventory totaling 36 establishments with 3,354 hotel rooms and units and 5,074 beds.
The delegation also launched the emirate’s new destination brand that will focus on the slogan “Sincerely Emirati.”
The new brand is about promoting Ajman as tourism and investment destination offering different touristic attractions and facilities for investors. The brand’s slogan ‘Sincerely Emirati’ embodies the true spirit of modern Emirati hospitality.
During the five-day exhibition, visitors to the Ajman stand received information about the new identity. Representatives of hotels and travel agencies also provided details about the destination and its key attractions.