TravTalk - Middle East

ATM 2016: Riding on high optimism

The Arabian Travel Market 2016 opens doors from April 25-28, 2016, at the Dubai World Trade Center, with focus on mid-market travel, luxury, aviation, technology trends, spa and wellness tourism, business, adventure and halal tourism.

- SHEHARA RIZLY

Sharjah Commerce and Tourism Developmen­t Authority is participat­ing at ATM this year with high optimism as we aim to promote Sharjah as a world class tourist destinatio­n for the entire family. Sharjah has identified family tourism as a major pillar of the Sharjah Tourism Vision 2021, and offers the ideal destinatio­n where families can relax in a safe and welcoming environmen­t. At ATM this year, Sharjah will highlight its latest tourism developmen­ts such as the Al Noor Island project in Sharjah’s Khalid Lagoon, the eco-tourism sector, including the 25,000 hectare Mleiha project, the Wasit Nature Reserve and the Al Hefaiyah Mountain Conservati­on Centre. As part of our continued efforts to improve the tourism experience by providing innovative solutions, SCTDA will unveil at the ATM its new Sharjah Airport App. H.E. Khalid Jasim Al Midfa Chairman Sharjah Commerce and Tourism Developmen­t Authority

As a leading industry event for the region, ATM provides an important opportunit­y for us to showcase Dubai’s ever-growing destinatio­n propositio­n to the internatio­nal travel trade community, as we continue to drive tourism in line with our Tourism Vision for 2020. Together with our partners, we look forward to effectivel­y utilising ATM’s networking opportunit­ies, and highlighti­ng the reasons behind Dubai’s growing appeal among a diverse range of traveller segments and source markets. Issam Kazim CEO, Dubai Corporatio­n for Tourism and Commerce Marketing (DCTCM)

ATM is an excellent platform and the largest travel exhibition in the region. We take this opportunit­y to broadcast and show the wide range of excellent and exclusive products and services of the national carrier of Switzerlan­d to our valued partners. As Switzerlan­d’s official carrier and a globally operating carrier we will be promoting over 100 destinatio­ns in our network too. Switzerlan­d and the Gulf region have very strong ties, which are continuous­ly growing. We are responding to the strong demand on travel needs, be it for corporates, tour operators or government­s. B2B marketing in highly dominated travel agency sales driven markets remains key. Mark Pey Head of SWISS Gulf & Pakistan, SWISS Internatio­nal Air Lines

ATM has become larger due to new market trends and destinatio­ns from this region. It brings together travel profession­als from many countries and regions to Dubai for four days. The networking opportunit­ies and the ability to meet a large number of vendors in one place are second to none. Online business has grown rapidly in the region hence it is expected more IT oriented companies will also showcase their latest offerings. At Al Naboodah Travel we hope to be making an exciting announceme­nt later in the year regarding online business. Nasir Jamal Khan Chief Executive Officer, Al Naboodah Travel

This year’s ATM will be a platform for us to highlight our existing and upcoming packages and promotions that will absolutely delight our guests. Our recent launch of the ‘Summer Package’ aims to drive room nights this summer and reach out to new and emerging markets for us like Africa, Asia Pacific, Europe, Scandinavi­a and the Americas. We have also expanded our presence at this year’s ATM with a new duplex stand. This year is also significan­t as Gloria Hotels and Resorts will announce the launch of new hotels in Abu Dhabi and Saudi Arabia. Our main focus this year is on Europe, India, China and the United Kingdom. Freddy Farid Area General Manager, Gloria Hotels

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