TravTalk - Middle East

100 Exhibitors to debut at ATM

Over 400 main stand holders and 2800 exhibiting companies from over 80 countries will participat­e at the Arabian Travel Market from April 25-28. Nadege Noblet-Segers, Exhibition Manager, ATM, speaks to .

- SHEHARA RIZLY

Q What are your expectatio­ns from ATM 2016?

ATM 2016 will welcome over 400 main stand holders and over 2,800 exhibiting companies with more than 26,000 visitors expected. Exhibitors will represent over 80 countries while pre-reg- istered visitors will represent over 150 countries.

The main objective for the majority of exhibitors and visitors at ATM is to conduct business with people they would not usually get the opportunit­y to meet. Bringing together industry profession­als from every region and sector, ATM is a truly internatio­nal event serving the Middle East travel industry. It is also one of the industry’s leading knowledge platforms, providing global trends, innovation­s, research, insight and topical debate.

The 23rd annual showcase will look to build on the success of the record-break- ing achievemen­ts of its 2015 edition, which witnessed a year-on-year visitor attendance increase of 15 per cent to over 26,000, with exhibiting companies increasing by 5 per cent to 2,873. Business deals worth more than $2.5 billion were signed over the four days. This year’s install- ment welcomes an additional hall to satisfy rising demand.

Q What has been the growth since the last show?

An additional exhibitor hall has been added to the total floor space in response to increased demand following the success of 2015 installmen­t. In 2015 we recorded a yearon-year visitor attendance increase of 15 per cent with exhibiting companies rising by 5 per cent to 2,873. We hope to further build on this in 2016.

Q What will be special this year at ATM?

New to ATM this year is the ATM Global Stage, located in Hall 8, which will host a plethora of high-level speakers covering a range of topics in the 200+ attendee theatre. There’s also a Wellness & Spa Lounge – a dedicated space with up to 25 exhibitors created to connect Middle East wellness and spa buyers with internatio­nal suppliers in a series of exclusive preschedul­ed appointmen­ts on April 26 and 27. A series of seminars will also take place within the Showcase Theatre. Another highlight is a valuable new networking feature for exhibitors and travel bloggers. The ATM Bloggers’ Speed Networking will provide an opportunit­y for up to 40 travel bloggers to take part in minimeetin­gs with exhibitors to explore ways to work together in the future.

In 2015 we recorded a year-on-year visitor attendance increase of 15% with exhibiting companies rising by 5% to 2,873. We hope to further build on this in 2016

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