Family focus at Rose Garden
Being strategically located in proximity to the metro stations, Rose Garden is a convenient and spacious property in Bur Dubai and Al Barsha. Abdulla Sharafi, CEO, Rose Garden, shares details about the existing properties and the new ones to join this yea
The Rose Garden Hotel apartments has 200 fully furnished spacious apartments, completely equipped kitchen, flat-screen TV, free Wi-Fi, ironing, washer/ dryer, central air conditioning, refrigerator etc in three different categories. The Studio is 38 square metres equipped with pantry kitchen with all utensils etc. The one bedroom apartment is 86 square metres with living, dining and separate kitchen with all amenities.
The last would be the two bedroom apartments with 126 square metres with two separate bedrooms; one with a king size bed and the other with twin beds and all amenities. It caters mainly to families. Our hospitality division, ‘The Rose Garden Hospitality,’ was established in August 2006, with the first property in Bur Dubai which is selfoperated management, with the aim of reviewing hospitality strategies and initiatives to raise productivity. The group’s sustainable growth led to the opening of a second property in Al Barsha by September 2008. Even though corporate is our essential market segment still guests from GCC, Europe and Indian market play a substantial role to get our apartments filled year round. We have strategies to tap China and American markets. We value our relationship with travel agents andtour operators as they still shoulder significant revenue share. They started to go step ahead from traditional to online as they incorpo- rated with current technology. Travel trade segment plays vital role in hotel business as they generate guaranteed bookings well in advance,” says Sharafi.
Dubai is a destination which continues to attract leisure and business travellers with their continuous events and exhibitions. It has always been a top priority for business travellers. There will be around 16 attractions by the end of this year, which will drive more leisure travellers to Dubai compared to the rest of the world. Air connectivity with increased number of flights per day with competitive price attracts not only first-time visitors, but also encourages frequent visits to Dubai. Sharafi adds, “The key to our sustainable growth is, once booking is received we get connected to the guest before they arrive, to know more about their preference and their special requests. Our foremost priority is to fulfill the needs of each and every guest hence we receive many repeated guests. Close proximity to the metro stations, spacious modern apartments and high standards of personalised service is our key for success.”
Dubai continues to grow as the emirate has major expansion plans. To meet the rising demand, the group is coming up with a 4 star Rose Park Hotel by the last quarter of 2016, just a short stroll from Sharaf DG metro station & a 3 star hotel by first quarter of 2018 behind the Mall of the Emirates.