Germany on top for Rotana
German tourist arrivals contribute to 11 per cent of business across Rotana properties worldwide and 16 per cent in the UAE.Their recent participation at ITB was to further capitalise on the rising German guest figures.
Rotana, one of the leading hotel management companies in the Middle East, Africa, South Asia and Eastern Europe, participated at ITB Berlin — the world’s leading travel trade show — from March 9-13, 2016.
“Rotana has had a successful 2015 where we managed to continue on our expansion path despite tough market conditions, and we have a number of new openings scheduled throughout 2016 that will further strengthen our portfolio and market leadership. Our interest in Germany as a source market for our properties remains robust – highlighting the important place we believe this market holds in our wider growth plans. ITB has always proven to be an indispensable platform for information-sharing and networking and we were able to share our key highlights and future plans with the travel trade community at this year’s event,” said Omer Kaddouri, President & CEO, Rotana.
“Rotana’s impressive mix of properties that cater to a wide variety of guest needs means that the company has already established itself as a popular brand for visitors from Ger- many. Our business from Germany contributes to 11 per cent of the entire business across all our properties in all cities and 16 per cent in the UAE — a spike of 13 per cent from 2014.
“With the UAE increasingly being chosen by German tourists as a ‘value-formoney’ destination, these figures are expected to grow higher this year as our diverse range of offerings, such as our beach resorts, continue to cater to their leisure needs. Also, a large number of German tourists look for cultural experiences to enhance their travels, and in Abu Dhabi and Dubai in particular we have a lot to offer in this regard. Our properties in Ras Al Khaimah and Fujairah too are major draws for tourists from Germany, and we are looking towards high-level networking events such as the ITB to try and increase the number of German overnight guests at our hotels in Al Ain,” Kaddouri continued.
Upcoming Rotana properties include Centro Capital Doha (April 1, 2016); Kin Plaza Arjaan by Rotana, Kinshasa (Q2 2016) — marking Rotana’s entry into the Democratic Republic of the Congo; Amman Rotana in Jordan (Q2 2016) — Rotana’s second Jordanian property featuring 412 rooms and suites and world-class facilities; Vazo Residences by Rotana (Q2 2016), Turkey — located on the Asian side of Istanbul; two luxury properties in Saudi Arabia — Rosh Rayhaan (Q2 2016) in Riyadh and Centro Shaheen (Q2 2016) in Jeddah — both located minutes away from the country’s high-end shopping districts and business centres. These hotels will add a further 1,364 rooms to Rotana’s inventory.