‘Ster­ling’ op­por­tu­nity @WTM

World Travel Mar­ket Lon­don 2016 claims to be the most cost ef­fec­tive event in the travel in­dus­try thanks a num­ber of ini­tia­tives de­signed to give par­tic­i­pants a greater RoI.

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This year’s WTM Lon­don, which takes place at Ex­CeL - Lon­don, from Novem­ber 7-9, is the first to be held over three days, with doors re­main­ing open later into the evening. That means par­tic­i­pants will cut down on an­cil­lary costs – but have greater op­por­tu­ni­ties to do busi­ness. That is against the cur­rent back­drop of a very favourable ex­change rate for over­seas vis­i­tors af­ter the UK’s vote to leave the Euro­pean Union, which saw the pound fall to a record 31-year low.

To en­sure par­tic­i­pants’ money goes even fur­ther, WTM Lon­don’s par­ent com­pany, Reed Ex­hi­bi­tions has teamed up with HotelMap. com, of­fer­ing unique prices and an ar­ray of spe­cial of­fers on ac­com­mo­da­tion in Lon­don for the event. Fur­ther­more, ex­clu­sive dis­counted air fares to WTM Lon­don have been agreed with air­lines in the oneworld al­liance. WTM Lon­don, Se­nior Di­rec­tor, Si­mon Press said, “With the pound at a record low fol­low­ing the UK’s Brexit vote, WTM Lon­don has never been bet­ter value for par­tic­i­pants, giv­ing those from Europe more to show for their Euro.

“The re­duc­tion in an­cil­lary costs of WTM Lon­don be­ing a three day event in 2016 have been re­duced even fur­ther thanks to the favourable ex­change rate for over­seas vis­i­tors, along­side the flights and ac­com­mo­da­tion deals we’ve agreed with oneworld Al­liance and HotelMap.com “It’s a ‘ster­ling’ op­por­tu­nity for our over­seas par­tic­i­pants to book now to come and do busi­ness. We look for­ward to see­ing eve

ry­one in Novem­ber.”

WTM Lon­don is the event where the travel and tourism in­dus­try con­ducts its busi­ness deals. Buy­ers from the WTM Buy­ers Club have a com­bined pur­chas­ing re­spon­si­bil­ity of $22.6 bil­lion (£15.8bn) and sign deals at the event worth $3.6 bil­lion (£2.5bn).

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