‘Sterling’ opportunity @WTM
World Travel Market London 2016 claims to be the most cost effective event in the travel industry thanks a number of initiatives designed to give participants a greater RoI.
This year’s WTM London, which takes place at ExCeL - London, from November 7-9, is the first to be held over three days, with doors remaining open later into the evening. That means participants will cut down on ancillary costs – but have greater opportunities to do business. That is against the current backdrop of a very favourable exchange rate for overseas visitors after the UK’s vote to leave the European Union, which saw the pound fall to a record 31-year low.
To ensure participants’ money goes even further, WTM London’s parent company, Reed Exhibitions has teamed up with HotelMap. com, offering unique prices and an array of special offers on accommodation in London for the event. Furthermore, exclusive discounted air fares to WTM London have been agreed with airlines in the oneworld alliance. WTM London, Senior Director, Simon Press said, “With the pound at a record low following the UK’s Brexit vote, WTM London has never been better value for participants, giving those from Europe more to show for their Euro.
“The reduction in ancillary costs of WTM London being a three day event in 2016 have been reduced even further thanks to the favourable exchange rate for overseas visitors, alongside the flights and accommodation deals we’ve agreed with oneworld Alliance and HotelMap.com “It’s a ‘sterling’ opportunity for our overseas participants to book now to come and do business. We look forward to seeing eve
ryone in November.”
WTM London is the event where the travel and tourism industry conducts its business deals. Buyers from the WTM Buyers Club have a combined purchasing responsibility of $22.6 billion (£15.8bn) and sign deals at the event worth $3.6 billion (£2.5bn).