Personalising experiences for travellers
Sabre has unveiled its next-generation travel agency platform featuring data insights and merchandising capabilities. The new Sabre Red Workspace is set to transform the way consultants and suppliers work together to create personalised experiences for tr
Sabre Corporation has recently given travel consultants and suppliers across the airline, hotel, rail, cruise and car rental industries a sneak peek at Sabre Red Workspace.
The software solution aims to provide both retailers and suppliers with a content rich marketplace, intelligent decision support tools and predictive data insights that enable agents and suppliers to more easily create personalised experiences for travellers.
Developed on Sabre’s merchandising platform providing access to its award-winning GDS, travel consultants around the world will benefit from a more intuitive way to book travel, while airlines, hotels and other industry suppliers are now empowered to market their brands in the same way they market in other channels.
“Data, analytics, personalisation and mobile have been trending in the marketplace for some time and offer exciting opportunities for buyers and suppliers to meet changing traveller needs,” said Sean Menke, President, Sabre Travel Network. “Travellers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That’s why in addition to a superior user experience, our new Sabre Red Workspace provides travel consultants with data insights, relevant offers and price transparency. Data and analytics are critical assets to increase productivity and efficiency in the retail world, and our travel insight engine will help drive decision-making, revenue optimisation and true personalisation. Sabre Red Workspace was designed with both supplier and agent needs in mind. Suppliers can count on improved consistency across channels while agents can work wherever and however they want, moving seamlessly between command and graphical interfaces,” said Menke.
Sabre will begin upgrading travel agency customers in Europe, Middle East and Africa (EMEA) to the new solution in early 2017, after a pilot later this year.
“Europe, Middle East, and emerging regions like Africa may have very different growth rates and characteristics, but they are united by a desire to make better use of technology in their business operations and for their travellers,” said Harald Eisenaecher, Senior Vice President, Sabre Travel Network, Europe, Middle East and Africa.“Our new workspace is a step change for agencies and suppliers looking to strengthen their retail capabilities.”