Networking with Asia
ITB Asia this year expects upto 24 exhibitors from the Middle East. Some of the exhibitors share their insight about the event.
As the Official Airline Partner of
ITB Asia, we would like the delegates to experience Singapore Airlines’ inflight products and services when they travel with us to Singapore from Dubai. Our target markets include business travel and MICE travel into Singapore and Asia pacific destinations, and leisure traffic to
South East Asia. We are working together with key partners to promote travel to
South East Asian destinations in line with
Visit ASEAN@50: Golden Celebration in 2017 especially from this region. We leverage on strong partnerships with key distribution partners in the markets, and work closely with tourism organisations to promote the unique strengths of each destination.
Our participation at ITB Asia is mainly for exposure and networking in the Far East and Asia markets. The key players we are targeting include Singapore, China, Korea, Taiwan, and Indonesia, with a focus on outbound MICE agents. These markets generate volume business into the region. As these are relatively new markets for us we expect them to grow by five per cent over the next year. In terms of a B2B strategy we will be conducting Fam trips and special marketspecific tactics to lure more visitors.
We are very excited about our participation in ITB Asia, which is a prominent platform to connect with the Far
East and Asia markets. We look forward to meeting our partners in that region, while introducing the destination and what it has to offer. At Dubai Parks and
Resorts we are creating a unique leisure and entertainment destination. Upon opening we will be the largest multi-theme park destination in the Middle East, with over 100 rides and attractions over 25 million square feet. The theme park market is an untapped resource for the region with huge potential, and we aim to capitalize on this by boosting tourism and raising the profile of the UAE as a family destination.
Through our participation at ITB Asia, we expect to get the good news out about Outrigger Signature Experiences, our Outrigger Expert Agent program and the new-look Outrigger.com. The Middle East market is one of our key focus areas. With the increase in connectivity between the Middle East and Asia Pacific, and the growing family travel sector from the region, Outrigger is well positioned to welcome large families from the region in all our properties. Our B2B marketing strategy includes wholesales and travel agents account for up to 70 per cent of our business. We will continue to enhance those industry relations.