Next pit stop: ITB Asia

Travel has caught the fancy of everyone all over the world, and the Middle East is no exception. The region recorded an alltime high in terms of outbound traffic during the first few months of 2016. With outbound doing well, inbound in the Middle East is also looking to grab a share of the world travel pie. This is evident from the fact that more than 24 exhibitors from the Middle East are participating at ITB Asia 2016 to be held from October 19-21. In a first, ITB Asia will collaborate with ‘International SOS,’ a medical and travel security partner which will leverage its market expertise and global assistance network to educate delegates at the event.

Travel trends keep changing and technology is making it all the more interesting and worthwhile for discerning travellers. The hospitality industry is also on a full scale refurbishment in terms of technology as the travellers today require a lot more than just a bed and shower, free Wi-Fi is the deal breaker. However, now with technology, the latest competition is between Li-Fi and WiFi. Some of the hotels in the UK are already trying out Li-Fi and have commented that it is much easier in terms of infrastructure but it is still to be tried and tested in the Middle East.

Security is another important aspect in travel and tourism sectors. Today, leaders from aviation and other sectors are discussing ways to combat various challenges faced especially due to technology. Cyber security is another relevant matter especially in the UAE. It has been found that USA is the first nation to be cyber attacked whilst the UAE is at number two. From the whole region, UAE has the most number of devices, so providing safety to the guests is a responsibility.

We need to ensure that all this free WiFi or Li-Fi can secure us from hackers. The trade needs to spend some time researching hacker issues which could deter guests.

Tourism, travel and hospitality are the strongest assets in every economy as they contribute to every aspect of growth, that’s why developing tourism is important for any economy.