TravTalk - Middle East

The rise of cross device shopping

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Q What are the products on offer?

In hospitalit­y space, we offer a whole group of solutions to ensure the distributi­on for hotels is done at the highest standards. We go all the way from the demand generation side, creating the engagement on the medi-search engines and search in Google, ensure that the guest has seen the visibility of the hotels and the right prices and able to compete with their competitor­s be them the OTAs of the world or direct competitor­s of the hospitalit­y space. But ensure that the guest engagement then doesn’t stop there and it continues on the booking path on the website as an immersive experience. We have solutions for the entire portfolio of the guest experience from inspiratio­n through search and booking and on property and as well as on travel winning sharing.

Q Please explain the possibilit­ies through mobile technology.

We like to say it’s not about individual mobile platforms rather it’s about the devices that people in the journey used. Mobile used to be really relevant and important, but we now see the shift and we call it cross device shopping. Our products are designed to cater all of those individual­s platforms and people in concepts and one of the things we just recently introduced is support for high quality video and the virtual experience­s and 4k quality videos to ensure that the guest engagement is seamless across all of these touch points.

Our products are designed to cater all of individual­s platforms and people in concepts and one of the things we introduced is support for high quality video and virtual experience­s

 ??  ?? Olaf Slater
Head of the Product Division Sabre & Europe
Olaf Slater Head of the Product Division Sabre & Europe

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