2500+ ex­hibitors @ATM 2017

With a fo­cus on strength­en­ing in­bound and out­bound mar­kets, the Ara­bian Travel Mar­ket (ATM) 2017 is back at the Dubai World Trade Cen­tre from April 24-27. With more than 2,500 ex­hibit­ing com­pa­nies par­tic­i­pat­ing, the event prom­ises to im­prove con­nec­tions,

TravTalk - Middle East - - FRONT PAGE - SHEHARA RIZLY

At the Ara­bian Travel Mar­ket this year, we are pleased to be able to show­case yet an­other layer of Shar­jah’s di­verse tourism port­fo­lio. For many years we have fo­cused on po­si­tion­ing Shar­jah as a per­fect fam­ily des­ti­na­tion for discovering her­itage and cul­ture sup­ported by a broad edu­tain­ment op­por­tu­nity. This year we are de­lighted to of­fer Shar­jah’s out­door tourism as a prod­uct to the mar­ket, pack­aged as an ‘in­cred­i­ble ex­pe­ri­ence,’ the di­ver­sity avail­able in the Emi­rate from moun­tains to man­groves, desert to coast and wadis to wet­lands is breath­tak­ing; large areas are un­der pro­tec­tion to en­sure they re­main un­spoilt.

The in­vest­ment and devel­op­ment in in­ter­pre­ta­tion cen­tres across the emi­rate en­sures that all vis­i­tors can gain max­i­mum en­joy­ment from their time out­doors. In­bound tourism to Shar­jah is buoy­ant and we are see­ing the ac­com­mo­da­tion sec­tor ris­ing to the chal­lenges faced by high oc­cu­pancy as we con­tinue to im­ple­ment our Marhab­tain pro­gramme en­sur­ing that vis­i­tors through­out the emi­rate re­ceive the very best ser­vice and feel wel­come while they are here.

In­bound tourism to

Dubai grew at 12 per cent Year-on-Year. ATM serves as a plat­form to high­light the fac­tors be­hind Dubai’s ap­peal to a di­verse range of trav­ellers. We are look­ing for­ward to show­cas­ing Dubai’s ev­ere­volv­ing des­ti­na­tion propo­si­tion to the in­ter­na­tional travel trade com­mu­nity. On the stand at ATM this year we’ll also be high­light­ing sev­eral new ini­tia­tives of our own in­clud­ing Dubai Sus­tain­able Tourism up­dates and our new in­dus­try train­ing ‘Dubai Ex­pert’ which Dubai Col­lege of Tourism will show­case – and much more. Is­sam Ab­dul Rahim Kazim CEO

Dubai Cor­po­ra­tion for Tourism and Com­merce Mar­ket­ing (DCTCM)

This year, GTA will pro­mote the pre­ferred des­ti­na­tions from across Europe, Asia Pa­cific & the Amer­i­cas. We will be re­launch­ing the spe­cial Strate­gic Part­ner­ship Pro­gram (SPP) of Dubai, Ja­pan, Thai­land, Hong Kong & Sin­ga­pore; show­cas­ing the ex­pan­sion of our loy­alty pro­gramme g shop; and launch­ing ex­clu­sive Geneva shop cam­paign from May 1 to July 31, 2017. GTA’s key mar­ket­ing strat­egy is to pro­vide mul­ti­ple con­tract­ing choices to trav­ellers, while pro­vid­ing an ef­fec­tive sup­port with im­me­di­ate so­lu­tions that re­flects our main fo­cus, which is to em­ploy tech­nol­ogy to make it easy for travel agents to sell more. Rami Mashini

Vice Pres­i­dent of Sales and Mar­ket­ing for Mid­dle East, Africa, Turkey & In­dia, GTA

Com­pared to global hotspots like Hong Kong and Sin­ga­pore, Dubai has emerged to be the 4th most vis­ited city on the planet this year, and traf­fic rose by 10 per cent com­pared to last year. Fur­ther, in the

GCC, there are dif­fi­cul­ties in ob­tain­ing a visa, few in­ter­na­tion­ally ac­tive in­ter­me­di­aries, such as pro­fes­sional congress or­gan­is­ers and des­ti­na­tion man­age­ment com­pa­nies, and a lim­ited mar­ket for con­gresses. But at the same time the suc­cess can largely be at­trib­uted to the ex­cel­lent air­lift into Dubai and Abu Dhabi which is home to Emi­rates and Eti­had, re­spec­tively.

The Ara­bian Travel Mar­ket is one of the most im­por­tant events in the travel ex­hi­bi­tion cal­en­dar and an ideal plat­form to high­light the busi­ness de­vel­op­ments and prod­uct in­no­va­tions of the air­line to the travel and tourism in­dus­try. This event also brings to­gether key stake­hold­ers within the travel space for pro­duc­tive meet­ings, sem­i­nars, pan­els and much more and we look for­ward to net­work­ing and cul­ti­vat­ing stronger re­la­tion­ships with our trade part­ners, which in turn cre­ates highly tar­geted busi­ness and growth op­por­tu­ni­ties for the air­line.

We hope that we can have sig­nif­i­cant re­sults this year by hav­ing dou­ble digit growth of the Mid­dle East ar­rivals. This is sup­ported by the re­plen­ish­ment of di­rect flights from the Mid­dle East to In­done­sia’s main des­ti­na­tions. Like­wise, Banyuwangi, a re­gency lo­cated in East Java, is con­sid­er­ing to cre­ate ‘ha­lal beach’, where there is area sep­a­ra­tion be­tween women and men. In 2016, In­done­sia wel­comed 240,989 ME tourists. This num­ber in­creased by 32.31 per cent com­pared to 2015 with 182,143 ar­rivals. Al­though the pro­por­tion is still small, the growth of ME re­gion mar­ket is al­ways mag­nif­i­cent and the spend­ing rate of ME tourists dou­bled the rate spend­ing of all our mar­kets.

We are re­leas­ing se­ries of pack­ages and spe­cial pro­mo­tional deals for the up­com­ing sea­son for the Mid­dle East and Indian mar­kets.The in­bound tourism in­dus­try plays a vi­tal role in the coun­tries’ econ­omy. Our mar­ket­ing strat­egy is a mix of brand­ing, printed ads and mar­ket­ing ma­te­ri­als and so­cial net­work­ing. Re­la­tion­ship and word of mouth are still the best strat­egy for B2B. Con­sumer at­ti­tudes are chang­ing; peo­ple want to ex­pe­ri­ence deeper emo­tional and per­sonal con­nec­tion when they travel – more peo­ple are fo­cused on ‘ex­pe­ri­enc­ing’ a des­ti­na­tion by con­nect­ing to its his­tory, peo­ple, cul­ture & food.

H.E. Khalid Jasim Al Midfa Chair­man, Shar­jah Com­merce and Tourism Devel­op­ment Au­thor­ity (SCTDA)

Freddy Farid

Area Gen­eral Man­ager Glo­ria Ho­tels and Re­sorts

Sheikh Ma­jid Al Mualla Di­vi­sional Se­nior Vice Pres­i­dent - Com­mer­cial Op­er­a­tions Cen­tre, Emi­rates Air­line

Kul­want Singh Founder & MD Lama Group

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