Game plan for Dubai hos­pi­tal­ity in­dus­try

As Dubai marked 100,000 rooms a few months ago, the in­dus­try is on a rapid adap­tive game plan tap­ping dif­fer­ent mar­ket seg­ments. In­dus­try ex­perts share their views with .

TravTalk - Middle East - - QUICKBYTES - SHEHARA RIZLY

De­spite the many chal­lenges of the last few years, the MEA re­gion has proven its re­silience. The re­gion re­mains dy­namic with many op­por­tu­ni­ties for growth. The evolv­ing bud­gets of both leisure and busi­ness guests, to­gether with an improved mid-scale and bud­get ho­tel of­fer­ing, have cre­ated a lot of op­por­tu­nity in the re­gion. The in­creased num­ber of peo­ple trav­el­ling to the MEA re­gion (due to cheaper air­fares and bet­ter con­nec­tiv­ity of bud­get air­lines to this re­gion) means that, al­though we are still see­ing healthy growth within the lux­ury mar­ket, the real op­por­tu­nity lies in mid­scale and bud­get de­vel­op­ments.

We are no doubt wit­ness­ing a sig­nif­i­cant in­crease in room sup­ply as well as other forms of com­pe­ti­tion like Airbnb. This, cou­pled with weaker mar­ket con­di­tions, cre­ates an ex­tremely com­pet­i­tive land­scape. In ad­di­tion there are new source mar­kets emerg­ing es­pe­cially from Asia, with China and In­dia at the top. We at HMH un­lock and lever­age global op­por­tu­ni­ties, cre­at­ing value for our own­ers and as­so­ciates with unique rev­enue gen­er­a­tion and op­ti­miza­tion tools, re­in­forced cen­tral busi­ness devel­op­ment and sales team, strate­gic al­liance with travel trade and in­ter­me­di­aries, and com­pelling value propo­si­tion for guests.

Cen­tral Ho­tels will con­tinue to grow in Dubai from 2020 and be­yond with eight op­er­at­ing prop­er­ties and a to­tal room count of 2,750. Cen­tral Ho­tels will ef­fec­tively utilise the best tools avail­able in the mar­ket in terms of mar­ket in­tel­li­gence, rev­enue man­age­ment, dig­i­tal com­mu­ni­ca­tions, and so­cial me­dia while at the same time, in­vest­ing heav­ily on our prod­ucts and our peo­ple. In­cluded within Cen­tral Ho­tels’ five-year plan is our ex­pan­sion out­side the UAE tar­get­ing Le­vant, North Africa, and the GCC. By be­ing present in dif­fer­ent mar­kets, we will be able to main­tain our growth for the next 10 years.

The in­dus­try is al­ways look­ing for new ways to fill rooms as it’s not al­ways pos­si­ble for a 100 per cent oc­cu­pancy for mul­ti­ple rea­sons. The re­gion will open to new mar­kets and ac­tively pur­sue des­ti­na­tion mar­ket­ing ac­tiv­i­ties tar­get­ing lo­ca­tions that con­tinue to open thanks to new and ex­pand­ing air­line ser­vices. Con­nec­tiv­ity plays a big role in draw­ing vis­i­tors, and stopovers are very help­ful in at­tract­ing re­peat vis­i­ta­tion. New of­fer­ings such as the new Theme Parks in Dubai will keep a re­newed in­ter­est in the city, and Expo 2020, which will tar­get 20 mil­lion vis­i­tors, will show­case the re­gion to vis­i­tors from all around the world.

Dubai ho­tels are ex­tremely for­tu­nate as we are led by Dubai

Tourism that re­ally does a lot of the think­ing and mar­ket­ing for Dubai as a des­ti­na­tion. The re­tail sec­tor in­clud­ing the hos­pi­tal­ity sec­tor ben­e­fits tremen­dously from these re­sults.

Dubai has cre­ated sup­ply to meet the fore­casted de­mands. Year-on-year ho­tel rooms are fill­ing up with the many events and ex­hi­bi­tions be­ing hosted in this city. We take our di­rec­tion and brand mar­ket­ing from Dubai Tourism.

We are ex­cep­tion­ally proud of the con­tri­bu­tion Jumeirah Group makes to the devel­op­ment of Dubai as a world-class hos­pi­tal­ity and tourism des­ti­na­tion. In De­cem­ber, Jumeirah Al Naseem will open with 430 rooms adding to our ex­ist­ing port­fo­lio of lux­ury prop­er­ties at Mad­i­nat Jumeirah, that in­cludes Jumeirah Al Qasr, Jumeirah Mina A’Salam, Jumeirah Dar Al Masyaf. We cur­rent op­er­ate 9 prop­er­ties in Dubai with an in­ven­tory of 3208 ho­tel rooms, suites and vil­las. Our ef­forts are fo­cused on bring­ing new vis­i­tors to Dubai and de­liv­er­ing ex­pe­ri­ences aligned with Jumeirah’s brand prom­ise of ‘stay dif­fer­ent’.

Mamoun Hmedan Man­ag­ing Di­rec­tor Wego Mid­dle East North Africa and In­dia

San­jeev Gohlan Gen­eral Man­ager Four Points by Sher­a­ton Bur Dubai

Ferghal Pur­cell COO, Hos­pi­tal­ity Man­age­ment Hold­ing

Am­mar Kanaan Gen­eral Man­ager Cen­tral Ho­tels

Ste­fan Leser

Group Chief Ex­ec­u­tive Of­fi­cer, Jumeirah Group

Ig­nace Bauwens Re­gional Vice Pres­i­dent Mid­dle East and Africa Wyn­d­ham Ho­tel Group

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.