ATM: The back­bone of in­bound tourism

The Ara­bian Travel Mar­ket (ATM) has wit­nessed steady growth in re­cent years, with more ex­hibitors join­ing in the event ev­ery year. It has be­come one of the largest travel and tourism trade ex­hi­bi­tions, con­nect­ing the whole world on one sin­gle plat­form.

TravTalk - Middle East - - GUEST COLUMN -

Par­tic­i­pa­tion at ATM is im­por­tant not just for the travel agents and tourism com­pa­nies in the GCC and Mid­dle East, but to ex­hibitors from around the world too. For ex­am­ple, des­ti­na­tions such as Ge­or­gia, Azer­bai­jan and Bos­nia have been en­joy­ing in­creased traf­fic from the re­gion mainly due to par­tic­i­pa­tion at ATM. To­day, they are amongst the top des­ti­na­tions for out­bound travel from the GCC/ME mar­ket. Coun­tries such as Brazil, Ar­gentina and Peru are also seek­ing in­creased traf­fic from the Mid­dle East as they recog­nise the po­ten­tial for tourism growth, with di­rect con­nec­tions from the Emi­rates en­abling has­sle-free travel for vis­i­tors.

ATM brings a host of ben­e­fits to all stake­hold­ers, part­ners and agents in the re­gion and glob­ally. Four days of net­work­ing to con­nect with the whole world brings a wealth of op­por­tu­nity. Most coun­tries have been suc­cess­ful in in­creas­ing mar­ket share by par­tic­i­pat­ing at ATM, hence the rea­son that we see a growth of new mar­kets, buy­ers and ex­hibitors from around the world each year.

Dubai’s con­nec­tiv­ity plays a very im­por­tant role in its attraction as a travel hub, a fact which many travel busi­nesses are aware of and cap­i­talise on to the max­i­mum ex­tent at ATM. Each year new des­ti­na­tions take part to at­tract more vis­i­tors from the re­gion in a re­cip­ro­cal process that also raises the pro­file of the GCC at those des­ti­na­tions. ATM also brings for­eign travel agen­cies to Dubai to net­work di­rectly with lo­cal op­er­a­tors, who en­joy the ben­e­fits of exposure to many dif­fer­ent mar­kets in one plat­form.

ATM gives am­ple op­por­tu­ni­ties to the in­bound tourism mar­ket as it fa­cil­i­tates the in­bound tour oper­a­tor. Tourism in Dubai in­creases Year-on-Year as the UAE’s vi­sion­ary lead­er­ship works with the depart­ment of tourism and other stake­hold­ers and part­ners to con­sis­tently bring some­thing new to the mar­ket. As a re­sult, ATM will keep get­ting stronger ev­ery year, en­abling not just the UAE but the whole GCC re­gion to en­sure sus­tain­able tourism growth in the re­gion.

From the gen­eral list of mar­kets, both in­bound and out­bound travel from Saudi Ara­bia, In­dia and China has in­creased over the past year. Since Air Canada launched di­rect op­er­a­tions with three weekly flights to Dubai a year ago there has been an in­crease in the traf­fic from Canada. Out­bound to Turkey and in­bound from Rus­sia is yet to pick up, al­though in­bound from Turkey is still steady, as di­rect con­nec­tiv­ity by both Emi­rates and Turk­ish Air­lines en­sures an in­crease in traf­fic to the re­gion and be­yond. Al­though there was an ini­tial drop of vis­i­tors from the UK, we are now wit­ness­ing strong traf­fic.

Four days of net­work­ing to con­nect with the whole world brings a wealth of op­por­tu­nity. Most coun­tries have been suc­cess­ful in in­creas­ing mar­ket share by par­tic­i­pat­ing at ATM, hence the rea­son that we see a growth of new mar­kets, buy­ers and ex­hibitors from around the world

Over­all, the out­look is ex­tremely pos­i­tive for yet an­other hugely suc­cess­ful Ara­bian Travel Mar­ket ex­hi­bi­tion. (The views expressed are solely of the au­thor. The pub­li­ca­tion may or may not sub­scribe to the same.)

ATM gives am­ple op­por­tu­ni­ties to the in­bound mar­ket as it fa­cil­i­tates the in­bound tour oper­a­tor. Tourism in Dubai in­creases YoY as the UAE’s vi­sion­ary lead­er­ship works with the depart­ment of tourism and other stake­hold­ers and part­ners to con­sis­tently bring some­thing new to the mar­ket

Nasir Ja­mal Khan CEO Al Na­boodah Travel and Tourism

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.