Lux­ury speaks at La Verda

La Verda Suites and Vil­las have de­vel­oped their own ‘Be Home’ brand with a touch of lux­ury and per­son­al­i­sa­tion for dis­cern­ing guests. Strate­gi­cally lo­cated within close prox­im­ity to leisure des­ti­na­tions, the prop­erty boasts of ter­rific views of the Dubai

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La Verda Suites and Vil­las Dubai Ma­rina is an ad­di­tion to Dubai’s lux­ury hos­pi­tal­ity land­scape with 150 rooms. Their dis­tinct ‘Be Home’ con­cept cou­pled with their un­for­get­table ser­vice ex­pe­ri­ence el­e­vates lux­ury to new heights. They pro­vide the finest fa­cil­i­ties to the guests with un­com­pro­mis­ing ex­pe­ri­ences, sig­na­ture but­ler ser­vice, ex­cep­tional culi­nary venues, swim­ming pool, state-of-the-art gym­na­sium and a fun out­door play area for chil­dren. En­hanc­ing the guest ex­pe­ri­ences they of­fer a per­son­alised but­ler ser­vice for vil­las and pent­houses 24 hours a day cus­tomis­ing the guests spe­cific tastes, needs and pref­er­ences.

Guests have a choice of 150 in­di­vid­u­ally de­signed op­u­lent liv­ing spa­ces. This in­cludes 91 one-bed room suites with three dif­fer­ent cat­e­gories, 35 two-bed­roomed suites with two dif­fer­ent cat­e­gories, 14 three-bed­roomed suites, two Pent­house-Du­plex with three bed­rooms, 8 vil­las into 5 units of three bed­rooms and 3 vil­las into four bed­rooms. Each ac­com­mo­da­tion is fit­ted with high­est stan­dards with ul­tra-mod­ern fur­nish­ings, deluxe bath­rooms and fully-equipped kitchens with top-of-the-line ap­pli­ances. Ev­ery pos­si­ble need, from an on-site washer, upto-date tech­nol­ogy in­clud­ing high speed In­ter­net and com­plete en­ter­tain­ment with IPTV to daily ne­ces­si­ties such as a hair dryer, safe box and IP tele­phone and video in­ter­com sys­tem are pro­vided in all res­i­dences.

Each of the vil­las and pent­houses are equipped with a pri­vate bal­cony or large deck with a Jacuzzi that set the mood for a re­vi­tal­is­ing stay. The vil­las of­fer an un­for­get­table re­treat with stun­ning views, a unique mod­ern lay­out and ex­otic de­sign ac­cents. A large sun deck in each of these homes al­lows a scenic and im­pres­sive venue for a gath­er­ing of up to 25 guests. Equally unique are the ex­pan­sive pent­houses that evoke an am­biance of lux­ury with sen­sa­tional Ma­rina views from the soar­ing La Verda heights. It is more an op­u­lent home than a tem­po­rary get­away. Sid­dharth Mehra, Gen­eral Man­ager, La Verda Suites and Vil­las Dubai Ma­rina & Man­ag­ing Di­rec­tor, La Verda Global Ho­tels Man­age­ment, says, “We live by our core value that we are dif­fer­ent and we make the dif­fer­ence. We of­fer a home away from home to our guests and to each other. We are a mul­ti­cul­tural work­force and proud to of­fer our in­di­vid­ual cul­tural in­flu­ences to our guests. For our guest this means un­par­al­leled hos­pi­tal­ity ex­pe­ri­ence. For in­vestors and own­ers, it trans­lates to max­i­mum busi­ness yield and value.”

The all-day din­ing out­let ‘Prom­e­nade’ serves mul­ti­cui­sine break­fast, lunch, din­ner and light snacks be­yond the usual hours for the guests who might need to in­dulge at dif­fer­ent times. Ho Ya Mal is a typ­i­cal her­itage café; an Emi­rati cof­fee shop which serves lo­cal re­fresh­ments along with a fine selec­tion of cof­fee and tea. It in­cludes blended bev­er­ages, sig­na­ture sal­ads, de­li­cious sand­wiches etc. and op­er­ates from 12 noon to 12 mid­night. Ba­har is the Per­sian spe­cialty restau­rant which is open for lunch and din­ner.

The main clien­tele for this niche prop­erty hail from the GCC re­gion with the King­dom of Saudi Ara­bia lead­ing the way fol­lowed by UK and Rus­sia. The prop­erty is on a reg­u­lar plan to tap into some of the new mar­kets by par­tic­i­pat­ing at var­i­ous in­ter­na­tional travel and tourism trade ex­hi­bi­tions. They will be vis­i­tors at ATM this year but by June they will par­tic­i­pate at ILTM Asia and by Novem­ber at WTM Lon­don in or­der to strengthen their port­fo­lio of clien­tele.

The Ball­room will be ready in La Verda Suites and Vil­las Dubai Ma­rina in Q3 with ca­pac­ity for 200 guests with state of the art features for var­i­ous dif­fer­ent styled meet­ing fa­cil­i­ties

MICE is an­other im­por­tant seg­ment that would cre­ate in­ter­est in the prop­erty but at a very niche level cater­ing to their dis­cern­ing clien­tele. The Ball­room will be ready in La Verda Suites and Vil­las Dubai Ma­rina in Q3 with ca­pac­ity for 200 guests with state of the art features for var­i­ous dif­fer­ent styled meet­ing fa­cil­i­ties.

Hav­ing good re­la­tion­ships with their trade part­ners is very im­por­tant to them. Travel agents, cor­po­rates and me­dia play a very im­por­tant role and they keep strength­en­ing the re­la­tion­ship by in­tro­duc­ing var­i­ous dif­fer­ent pro­grammes that re­cip­ro­cally ben­e­fit both par­ties. Apart from these pro­grammes in the pipe­line is a loy­alty card to be in­tro­duced which will be ready for all by end of Q2. Sim­i­larly they will be end­ing the year with spe­cial ap­pre­ci­a­tion and tro­phies for high per­form­ers. This will be an ad­di­tional to­ken of ap­pre­ci­a­tion for all their part­ners. Also, in the pipe­line in terms of ex­pand­ing their global foot­print would be the devel­op­ment of two new ter­ri­to­ries in­clud­ing Doha and Tbil­isi.

La Verda Global Ho­tels Man­age­ment, a joint ven­ture be­tween ARJ Hold­ing, Dubai UAE and Aryan In­ter­na­tional, Doha, Qatar.

Sid­dharth Mehra Gen­eral Man­ager, La Verda Suites and Vil­las Dubai Ma­rina & Man­ag­ing Di­rec­tor, La Verda Global Ho­tels Man­age­ment LLC

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