Why three sec­onds is bet­ter than 12

Wego.ae, the largest travel mar­ket­place in the Mid­dle East and Asia Pa­cific re­veals as­ton­ish­ing re­sults af­ter im­ple­ment­ing Ac­cel­er­ated Mo­bile Pages (AMP) combined with Pro­gres­sive Web App (PWA), be­com­ing the fastest load­ing mo­bile travel site in the world

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Ac­cord­ing to Google, 40 per cent of con­sumers will leave a site if a page takes longer than three sec­onds to load on mo­bile, with 79 per­cent un­likely to re­turn. “By re­build­ing the static pages us­ing AMP, and the core search ex­pe­ri­ence with PWA, Wego has de­creased page load time from around 12 sec­onds to be­tween .50 and three sec­onds,” said Honey Mit­tal, Se­nior Vice Pres­i­dent, Prod­uct, Wego.

The as­ton­ish­ing speed eas­ily ou­tranks all other global travel sites with a score of 90, while oth­ers hover at a me­dian score of 51. “Over 70 per cent of Wego’s searches take place on mo­bile and in­creas­ing site speed was key to up­grad­ing the user ex­pe­ri­ence, and ul­ti­mately in­creas­ing en­gage­ment and con­ver­sions,” con­tin­ued Mit­tal. “We saw AMP and PWA as a devel­op­ment pri­or­ity in our ob­jec­tive to achieve this out­come and com­mit­ted our re­sources to pro­duc­ing the fastest load­ing mo­bile travel site in the world, and we suc­ceeded.”

Wego im­ple­mented AMP on the site’s land­ing pages which re­duced page load time to less than one sec­ond when served from the AMP Cache. AMP is a Google project de­signed as an open stan­dard for pub­lish­ers to sup­port fast page loads on mo­bile de­vices, serv­ing from the AMP cache – a proxy-based con­tent de­liv­ery net­work which de­liv­ers all valid AMP doc­u­ments. AMP uses a stripped down ver­sion of HTML and an offthe-shelf Java script li­brary (block­ing third party scripts) that al­low lazy load­ing. For the search and shop ex­pe­ri­ence, Wego built a PWA us­ing ser­vice work­ers, re­duc­ing page load time to less than three sec­onds for new users, and less than a sec­ond for re­turn­ing users.

Pro­gres­sive Web Apps (PWA) are mo­bile web­sites that de­liver app-like ex­pe­ri­ences with full web reach. PWA’s use ser­vice work­ers that are client side prox­ies pro­duced in Java script to al­low you con­trol over the cache. By pre-caching key re­sources us­ing ser­vice work­ers, Wego’s PWA is able to de­liver con­tent fast and re­li­ably over a va­ri­ety of prob­lem­atic net­work con­di­tions with all test­ing con­ducted on a slow, 3G net­work. The AMP in­stall ser­vice worker pro­vided a seam­less tran­si­tion from AMP to PWA, Wego paired PWA with Poly­mer, a light­weight li­brary that takes full ad­van­tage of reusable and in­ter­op­er­a­ble web com­po­nents. Wego’s PWA now sup­ports silky smooth an­i­ma­tions with no janky scrolling and test­ing was con­ducted on a slow 3G net­work.

“Slow mo­bile page loads are in­tensely frus­trat­ing, es­pe­cially dur­ing the travel shop­ping jour­ney,” he said. “Wego’s website now opens seam­lessly, load­ing in the same time it takes to open Wego’s pop­u­lar travel app - in fact, it’s dif­fi­cult to tell the UX apart.” “While up­grad­ing per­for­mance we also re­designed the en­tire mo­bile site to mimic the na­tive apps, re­build­ing the APIs from scratch to be fully op­ti­mised for mo­bile to de­liver a con­sis­tent ex­pe­ri­ence across both web and app,” Mit­tal added. The so­lu­tion has had an im­pres­sive im­pact on Wego’s busi­ness.

“Mo­bile web has wide reach, es­pe­cially in Wego’s core mar­kets in the Mid­dle East, Asia and In­dia where slow, un­sta­ble net­works and less than 512MB stor­age space on mo­bile de­vices is com­mon,” Mit­tal ex­plained. “For the ma­jor­ity, travel plan­ning and book­ing is not a daily ne­ces­sity, which of­ten re­sults in the re­moval of less fre­quently used apps to free up space for pho­tos and video. By de­liv­er­ing a light­ning fast mo­bile website ex­pe­ri­ence, Wego has solved an enor­mous prob­lem for our users who aren’t able to down­load or re­tain our app, as well as our travel part­ners.”

We saw AMP and PWA as a devel­op­ment pri­or­ity in our ob­jec­tive to achieve this out­come and com­mit­ted our re­sources to pro­duc­ing the fastest load­ing mo­bile travel site in the world, and we suc­ceeded

“The loss of po­ten­tial cus­tomers dur­ing site load­ing time has been re­duced sig­nif­i­cantly and we’ve in­creased value for our part­ner’s mar­ket­ing in­vest­ments,” Mit­tal con­cluded. “The re­vamp has not only improved user ex­pe­ri­ence, we’ve improved each step within the fun­nel, from vis­its to searches to con­ver­sion - ul­ti­mately in­creas­ing con­ver­sions by 95 per cent.”

Honey Mit­tal

Se­nior Vice Pres­i­dent, Prod­uct Wego

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