Wyn­d­ham Gar­den set for its UAE de­but

As the count­down be­gins for the open­ing of the first up­per mid-scale Wyn­d­ham Gar­den prop­erty in the UAE, Clus­ter Gen­eral Man­ager Iftikhar Ham­dani tells that the ho­tel group is al­ready tap­ping new mar­kets for the prop­erty along with the Aj­man tourism board

TravTalk - Middle East - - HOTELS - SHEHARA RIZLY

When the up­per mid­scale prop­erty Wyn­d­ham Gar­den opens later this year in Aj­man, it will be the only prop­erty with all 179 rooms of­fer­ing sea view. It will con­sist of state-of-the-art fa­cil­i­ties with a spe­cial re­cre­ation floor which will cater to well­ness or health con­scious trav­ellers; the out­door pool, spa, Jacuzzi, sep­a­rate male and fe­male sauna, steam and Jacuzzi room and health club are just a few of the many fa­cil­i­ties.

Clus­ter Gen­eral Man­ager Iftikhar Ham­dani states, “Since we ac­quired Ra­mada Beach Ho­tel four years ago and Ra­mada Aj­man, the oc­cu­pancy has con­tin­ued to be 93 per cent year to date. We re­alised the need for a third prop­erty which will pro­vide our loyal cus­tomers an­other in­dul­gence with a view of the sea. It is lo­cated ad­ja­cent to Ra­mada Beach and we are very con­fi­dent of en­sur­ing an all year round suc­cess­ful per­for­mance. We are al­ready tap­ping new mar­kets for the prop­erty along with the Aj­man tourism board. We have al­ready signed up with the Ger­man mar­ket and look for­ward to work­ing with new mar­kets such as Scan­di­na­vian coun­tries; Den­mark, Swe­den and Nor­way and Baltic, Balkans, Cen­tral Asia and Turk­ish mar­kets.”

This prop­erty will be very dif­fer­ent from other prop­er­ties as Ham­dani and his team has en­sured that there are fa­cil­i­ties to ac­com­mo­date the needs of the in­creas­ing sports tourism sec­tor. “We un­der­stand that sports teams need to be on one floor with sharing fa­cil­i­ties for two or three per­sons and a dif­fer­ent room type for the coach and other of­fi­cials. We have taken all th­ese into ac­count and cre­ated a floor plan and space ac­cord­ingly. It is also more fam­ily ori­ented as we have many in­ter–con­nect­ing rooms which can be used by larger fam­i­lies for their reg­u­lar stay­ca­tions or long stay va­ca­tions,” said Ham­dani. Al­ready the bookings have been made to­wards the open­ing of the prop­erty. Ac­cord­ing to Ham­dani, the Ger­man mar­ket is se­cured and their par­tic­i­pa­tion at Leisure Moscow and the road­show in Septem­ber with Aj­man tourism board in CIS coun­tries in Oc­to­ber with a visit to Ukraine, Kaza­khstan and Ar­me­nia as well would def­i­nitely boost their num­bers. They have made ag­gres­sive sales plans for the prop­erty the same way as they have been do­ing for both Ra­mada Aj­man and Ra­mada Beach ho­tel over the past five years which made them the lead­ing ho­tel chain with best oc­cu­pancy in the north­ern emi­rates.

“We will be host­ing the blind cricket world cup in first quar­ter of 2018 and in the two prop­er­ties we hosted var­i­ous foot­ball and cricket teams over the past years, hence we do un­der­stand bet­ter the re­quire­ments of the sports tourism sec­tor. This will be an edge over the other play­ers in the mar­ket and we are very con­fi­dent of ob­tain­ing a full ho­tel from the time we open in a few months,” con­tin­ued Ham­dani. Ra­mada Aj­man and Ra­mada Beach were the cre­ators of ag­gres­sively mar­ket­ing their CSR ac­tiv­i­ties to en­sure a bet­ter en­vi­ron­ment for ev­ery­one. Once the new prop­erty opens they will be con­tin­u­ing with Wyn­d­ham Green ini­tia­tives as well as to use new sus­tain­able tech­nolo­gies in terms of waste man­age­ment and en­ergy con­ser­va­tion.

We have al­ready signed up with the Ger­man mar­ket and look for­ward to work­ing with new mar­kets such as Scan­di­na­vian coun­tries; Den­mark, Swe­den and Nor­way and Baltic, Balkans, Cen­tral Asia and Turk­ish mar­kets

Mak­ing a sus­tain­able profit is the re­quire­ment at the end of the day from ev­ery prop­erty. With a per­son like Iftikhar Ham­dani, he is a cap­tain that could steer the ship in any course with a high re­turn within a very short pe­riod of time. Five years ago,

when he took over the lead­er­ship of Ra­mada Beach Ho­tel, the first thing he en­sured was prof­itabil­ity year-on-year within a short pe­riod. Ham­dani’s mar­ket­ing re­search and strate­gies are very wel­come at any given pe­riod of time. The more chal­lengers he is faced with the more strate­gies he finds with his team to over­come and en­sure the best per­for­mance.

Iftikhar Ham­dani

Clus­ter Gen­eral Man­ager, Wyn­d­ham Gar­den Aj­man, Ra­mada Aj­man, and Ra­mada Beach Ho­tel

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