Leisure Moscow wel­comes the world

The 23rd edi­tion of OTDYKH In­ter­na­tional Rus­sian Travel Mar­ket will take place from Septem­ber 19-21, 2017, at Ex­pocen­tre Fair­grounds in Moscow. Ex­pect­ing to be a huge suc­cess once again, the ex­hi­bi­tion is ex­pected to fea­ture well over 700 ex­hibitors and 3

TravTalk - Middle East - - EXHIBITIONS - TT BUREAU

OTDYKH, Rus­sia’s lead­ing an­nual travel and tourism event, is just round the cor­ner, in Moscow, and is the per­fect start to the up­com­ing win­ter sea­son for the Rus­sian in­bound and out­bound mar­kets. A num­ber of new­com­ers will join the up­com­ing edi­tion of the ex­hi­bi­tion. The tourism au­thor­i­ties of Greece, Ar­me­nia, Andhra Pradesh and Kar­nataka will par­tic­i­pate in the ex­hi­bi­tion for the first time ever.

With a new mar­ket­ing cam­paign to win over Rus­sian hol­i­day­mak­ers and with a prom­i­nent na­tional stand, Greece prom­ises to be­come a high­light of the show. Greece’s par­tic­i­pa­tion in OTDYKH will give a start to the re­cently an­nounced Year of Tourism be­tween the two coun­tries, which will com­mence in Oc­to­ber 2017. Af­ter skip­ping the pre­vi­ous edi­tion, Ker­ala Tourism, Fin­land and Slo­vak Repub­lic will be back to OTDYKH 2017, each with an ex­clu­sive na­tional stand. Ker­ala’s stall will show off the fa­mous back­wa­ters, beach and Ayurveda. Ker­ala Tourism will fo­cus on strate­gies of in­ter­ven­ing in the Rus­sian travel mar­ket so as to in­crease tourist ar­rivals to their state from Rus­sia.

The Min­istry of Tourism of the Do­mini­can Repub­lic has be­come an of­fi­cial Spon­sor of OTDYKH In­ter­na­tional Rus­sian Travel Mar­ket 2017. For 14 years, the Min­istry of Tourism of the Do­mini­can Repub­lic has been suc­cess­fully ex­hibit­ing in OTDYKH, choos­ing this event as an an­nual plat­form to in­tro­duce and pro­mote its tourist des­ti­na­tions to the lu­cra­tive Rus­sian out­bound travel mar­ket. Rus­sia is al­ready the sec­ond most im­por­tant source mar­ket for the Do­mini­can Repub­lic from the Euro­pean con­ti­nent.

Emi­rates will also show a no­tice­able par­tic­i­pa­tion with an in­ten­sive ad­ver­tis­ing cam­paign and ex­clu­sive stands of Dubai, Shar­jah and Fu­jaira. Rus­sia and the UAE have al­ways had a strong part­ner­ship in the fields of econ­omy, pol­i­tics, cul­ture and tourism. Hav­ing re­ceived more than 600,000 Rus­sian tourists in the past two years, UAE of­fers the right in­gre­di­ents for leisure and busi­ness alike. This num­ber is ex­pected to in­crease due to the re­cently in­tro­duced visa-free reg­u­la­tions for Rus­sian cit­i­zens. It would help the Rus­sians to make trav­el­ling plans to the coun­try even if it is sud­den and last minute. With a na­tional stand com­pris­ing 25 com­pa­nies from the coun­try, Ge­or­gia prom­ises to be­come an­other high­light of the show. Fa­mous for its tasty cui­sine, Ge­or­gia is go­ing to present a cook­ing mas­ter class as well as var­i­ous cul­ture-, wine- and foodrelated tours. A wide and di­verse busi­ness pro­gramme will in­clude around 150 co-lo­cated events, in­clud­ing work­shops, mas­ter classes, coun­try pre­sen­ta­tions and di­verse con­fer­ences, with the fo­cus on all rel­e­vant sec­tors of the travel in­dus­try.

Af­ter the Rus­sian re­ces­sion of 2014-15, the world is see­ing an in­crease in tourist flow from Rus­sia again. In­dus­try ex­perts fore­cast a re­turn of Rus­sian trav­ellers to their usual hol­i­day des­ti­na­tions through­out the world. Don’t miss out the op­por­tu­nity to in­crease your mar­ket share in Rus­sia. Be­come a part of OTDYKH 2017— where the world of travel is at home.

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