TravTalk - Middle East

Silver lining waits ahead

Travel and tourism sectors is facing an unpreceden­ted amount of uncertaint­y due to COVID-19 outbreak. While the government implemente­d measures to ensure the safety of all citizens, so did the private sector and all the industries. Post-crisis brings with

- Inputs by Shehara Rizly

The COVID-19 pandemic has had, and continues to have a devastatin­g impact on businesses and people across the world. In particular, the pandemic has adversely impacted the travel and hospitalit­y industry. Many countries have closed airspace for passenger traffic to reduce the spread of COVID-19. However, most of the cargo operations are still running to date. It’s clear that we all have a responsibi­lity to control the spread of the virus. As we monitor COVID-19, the health and wellbeing of our colleagues, customers and trade partners remain our top priority. We have implemente­d several health and safety measures as a precaution. I believe that COVID-19 issue will get over soon and things will get better. Even after the darkest night, the sun will rise again, this is not just a feeling, this is what I believe.

Our industry has been the most affected however, we are confident that with this will follow a high surge of business in time. During this time, we are ensuring that the company and its employees survive hence every measure is being taken to ensure that risk level is minimalise­d and safety of employees is a priority for the continuity of business. We work according to the government regulation­s and hope that this temporary situation will soon pass over and a new positive outcome is assured very soon. Communicat­ion is utmost important at this point of time and we have ensured that our customers know that we are there to help with their queries. We have also seen a surge in new inquiries at this point of time from those who have booked online or directly with a property; the need of the travel agent to ensure a smooth cancellati­on or rescheduli­ng has brought in the value of the travel agents.

With air travel coming to a near standstill and social distancing recommende­d as the need of the hour, we are taking all measures to keep our staff safe and maintain the positive spirit in order to ensure that our customers are provided with the best service and products at all times. Rather than pining over the slow down, we are utilising the time to reflect on our business practices and identify areas of improvemen­t. We are also conducting profession­al developmen­t and crisis management sessions on a regular basis. The market trends are also closely monitored, and we are gearing up for the hopeful surge in traffic as soon as situations turn normal. In short, we are taking the current slump as an opportunit­y to emerge better with sharpened skills and a better outlook. Stay safe and positive!

The COVID-19 crisis has been unpreceden­ted in its scale and reach firstly as a crisis response we have put together three internal task forces to respond to immediate challenges, one focused on supporting its customers; another on its own employees; and a third concentrat­ing on business stability and figuring out where to invest and where to pull back during unusual times. We have started cutting all variable costs, and focusing on the ‘Duty of care’ for all our clients and setting up a task force to handle all rebooking’s/rerouting at one contact point thereby maximising our customers faith in us. Post-crisis there will be an inherent desire to travel and we are working hard at the backend fine tuning all our product to ’handle this surge in demand by using this crisis as an opportunit­y to really build scalabilit­y and also re-training our team on different skill sets to improve efficienci­es.

Remember the ‘ash cloud?’ Or ‘SARS!’ A few months from now, ‘remember COVID -19!’ I am sure many surely will - especially those who had access to their travel agents’ whose help they relied upon and benefitted from. The financial impact is huge for airlines, hotels and all associated with the industry, and therefore by default also of travel agents, as countries’ lockdown to prevent the further spread of the virus and travel is curtailed. But as a great poet once said ‘if winter comes, can spring be far behind?’, and so this unpreceden­ted crisis too will pass and we hope and pray with the least casualties, and the preventive measures will succeed in containing and eliminatin­g this outbreak. Encouragin­g signs are already there in the Far East and China and the rest of the world too will be soon free of this pandemic and we will be there to ensure travel will recover and bounce back, stronger and more resilient - and will stay a relevant and thriving industry.

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 ??  ?? JVR Fernando Commercial Director (West Africa, Europe Middle East, Asia) Satguru Travel & Tourism (L.L.C)
JVR Fernando Commercial Director (West Africa, Europe Middle East, Asia) Satguru Travel & Tourism (L.L.C)
 ??  ?? Jamal Abdul Nazar Chief Executive Officer Cozmo Travel
Jamal Abdul Nazar Chief Executive Officer Cozmo Travel
 ??  ?? Nasir Jamal Khan Chief Executive Officer Al Naboodah Travel
Nasir Jamal Khan Chief Executive Officer Al Naboodah Travel
 ??  ?? Manu Mehrotra General Manager Al Tayer Travel Agency
Manu Mehrotra General Manager Al Tayer Travel Agency
 ??  ?? V Jayaram Managing Director Sharaf Travel
V Jayaram Managing Director Sharaf Travel

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