TravTalk - Middle East

Expedia records growth in Saudi visitors to UAE

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According to the latest data compiled by Expedia Group from the fourth quarter of 2019, the number of travellers visiting the UAE from Saudi Arabia grew significan­tly.

The data shows that Saudi Arabia is one of the highest traffic volume generators for the GCC with over 1.25 mn visitors.

With the GCC as a whole, and KSA as its lead contributo­r, being key priorities on Dubai Tourism’s strategic agenda, investment­s in deepening alliances with the country’s travel ecosystem continue to increase, reflecting the value of such partnershi­ps – particular­ly via integrated marketing and sales activation­s.

With its luxury hotels, service apartments, and residences, Dubai is able to accommodat­e large families and groups of people travelling together. According to data released by Arabian Travel Market 2018, the UAE has 7 per cent of the region’s luxury properties and will continue to lead the

GCC’s luxury segment to 2022.

Paula de Keijzer, Senior Director Market Management, Africa, Indian Ocean, Middle East and Turkey at Expedia Group said, “With upcoming Expo 2020, UAE is expected to see a major boost in visitors from the GCC countries, with a majority from Saudi Arabia. By making revenue management more accessible which is free to all our lodging partners, Expedia Group’s revenue management tool Rev+ will help hoteliers make informed decisions and potentiall­y increase their revenue performanc­e.”

 ??  ?? Paula de Keijzer
Senior Director Market Management, Africa, Indian Ocean, Middle East and Turkey at Expedia Group
Paula de Keijzer Senior Director Market Management, Africa, Indian Ocean, Middle East and Turkey at Expedia Group

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