PIA signs distribution agreement with Amadeus

Pakistan International Airlines (PIA) has reached a landmark agreement in distribution with Amadeus, giving PIA full access to Amadeus’ global travel seller network. Through this new agreement, Amadeus-connected agencies will now be able to book PIA’s full suite of domestic and international inventory through the Amadeus Travel Platform. Given the unprecedented

This deal brings us international presence in markets we didn’t have to date, ensuring that more travel agencies across the globe can book and sell our offer

Abdullah H. Khan

challenge that the travel industry is facing, never before has distribution strategy and reach been more important for an airline.

“This deal brings us international presence in markets we didn’t have to date, ensuring that more travel agencies across the globe can book and sell our offer,” says Abdullah H. Khan, General Manager, Public Affairs Division, PIA.

Speaking on the occasion, Arshad Malik, Chief Executive Officer, PIA, says, “Especially in the current environment, when there is so much uncertainty, a strong partner like Amadeus gives us the technology and distribution capabilities we need to reach our expansion targets. We have made substantial investments to restructure our business the past year, laying the ground to capitalise on our growth potential in both domestic and international markets.”

“Our cutting-edge technology and unsurpassed global distribution network are now at PIA’s service, to enable the airline to meet its business goals,” comments Maher Koubaa, Executive

Vice President, Airlines, Middle East, Turkey & Africa, Amadeus. He adds, “At Amadeus we pride ourselves on our central principle to provide our airline partners with the most efficient and costeffective mean to reach travel sellers across the globe. At the same time, we strive to give our travel agency network access to the widest and richest range of content in order to service their travellers.”