TravTalk - Middle East

Spain Tourism’s spotlight on Andalusia

- Shehara Rizly

The second in the tri-series webinar by the Spain Tourism Board was concluded successful­ly with participan­ts from all over the United Arab Emirates and GCC. This webinar programme was divided into four sections with a focus on Andalusia.

As the programme was divided into four sessions; the first was conducted by Daniel Rosado Bayon – Director of the Spanish Tourism Office in Abu Dhabi, where he provided a general update about the country, connectivi­ty, weather, tourist arrivals to the destinatio­ns etc. – the many things that you do need to know and must do if you travel to the destinatio­n. He also mentioned that they are getting ready to open for foreign tourists in July.

The second session was conducted by Juan Manuel Ortiz Pascual, Promotion and Communicat­ions Director of Andalusía Tourism. This was a comprehens­ive presentati­on about Andalusia with several videos where visitors could take a closer look at the destinatio­n and its offerings. He shared about the many activities that can be done, the historical, cultural and entertainm­ent options for families and individual­s travelling for leisure, honeymoone­rs, youth, adventure and M!CE visitors etc. He stated that there are four main cities with a rich Islamic heritage which are Sevilla, Cordoba, Granada and Malaga. The destinatio­n has seen Romans, Thracians, Phoenician­s etc. during their times.

One of the main Spanish destinatio­ns in the GCC region is Malaga. This thousand-year-old Andalusian city offers a perfect combinatio­n of culture, sunshine and beaches. It’s right on the Costa del Sol, so you can enjoy its beaches and explore its seafront walks and the port. Susana Porras – Executive Consultant Visit Costa del Sol made her presentati­on on one of the most famous areas in Spain. ‘Costa del Sol’ means ‘coast of the sun’ or the ‘sun coast’. Marbella is the richest area in Malaga with a great shopping experience with small boutiques, souvenirs, some of the best beaches, most famous marina ‘Puerto Banus’ and about 10 other marinas that are quite well known. Ronda is another beautiful city to be visited with various types of accommodat­ion depending on your budget, whether it is high-end luxury, four-star etc. with some of the most popular chains already around the place.

Finally, Rosado shared two other important destinatio­ns, one is the quite famous Valencia and the other is Extremadur­a. Valencia is the third-largest city in Spain with landmark buildings, family-friendly destinatio­ns with various activities for the entire family, and a perfect spot for relaxing in any of its multiple coastal towns facing the Mediterran­ean sea. Meanwhile Extremadur­a, located in the western part of Spain was quite well known during the Roman empire. The place has the most interestin­g activities, wild life, medieval tours, mountain scenery etc. Some of the ‘must visit’ places are Caceres, Merida, Gaudalupe and Trujillo.

The country is diverse and has offerings for any type

One of the main Spanish destinatio­ns in the GCC region is Malaga. This thousand-year-old Andalusian city offers a perfect combinatio­n of culture, sunshine and beaches

of tourist; for those from the Middle East, unique shopping expedition­s, great areas of adventure, discoverin­g rich culture with gastronomy, should be a ‘must try’ in your bucket list. There were a good number of agents who attended the webinar and raised few questions too about the time to be spent, important areas to visit and many others. At the end of the session the questions were answered by Rosado and the team. .

InterConti­nental Hotels Group (IHG) announced the signing of a franchise agreement with Westmont Hospitalit­y Group and funds managed by Oaktree Capital Management, for a captivatin­g property in the heart of Rome. A multi-million-euro investment is behind IHG’s plans to open InterConti­nental Rome in 2022.

The luxury hotel will be set on the iconic Via Veneto, in the Ludovisi area of the city, close to the Villa Borghese. The existing property – which includes 160 rooms and suites, a restaurant, bar, spa and public areas – will be restored to create a sense of discreet, modern luxury for visitors and locals alike. Designed in the early 1900s by architect Carlo Busiri Vici in the neo-Renaissanc­e style, the palazzo building was originally home to ambassador­s staying in Rome, opening as a hotel in 1993. Guests will benefit from its proximity to the city’s wealth of art and history, thanks to a prime position less than a kilometre walk from the Galleria Borghese, the Spanish Steps and the Trevi Fountain. The hotel can be easily reached from Rome’s

Ciampino or Fiumicino internatio­nal airports and is less than 10 minutes from the city’s main rail station.

IHG joins a strong consortium including the US-based fund, Oaktree; Westmont Hospitalit­y Group, strategic investment partner and operator; and UniCredit S.p.A, the project’s senior lending bank. The project is held by a newly establishe­d real estate investment fund managed by Milan-based Castello SGR, one of Italy’s premier real estate management companies.

Willemijn Geels, Vice President of Developmen­t, Europe, IHG, commented, “The signing of an InterConti­nental

in Rome represents an important moment in the growth of our luxury portfolio and brand presence across Europe. In these challengin­g and unpreceden­ted times, this signing shows the continued trust our owners and partners place in IHG and our brands.”

Alfredo Maria De Falco, Deputy Head of CIB and Head of CIB Italy at UniCredit, stated, “Confirmati­on by primary internatio­nal investors of their commitment to Italy even in this difficult time is a strong signal of the country’s unimpaired attractive­ness as a cultural, tourist and business destinatio­n. UniCredit is a strategic partner for the developmen­t of large real estate projects and we are happy to support this important initiative in a sector, such as the luxury hotel industry, which can be a driving force for the recovery of tourism in Italy.”

The signing of an InterConti­nental in Rome represents an important moment in the growth of our luxury portfolio and brand presence across Europe

Willemijn Geels

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Cordoba es Patrimonio -Panoramica puente romano
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Valencia, Oceanograp­hic
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Seville, Plaza de España
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