Intex names Sumit Sehgal CMO, Yashpal Soni CIO

In line with the company’s continued efforts to strengthen and professionalize its management for achieving accelerated growth and business excellence, Intex Technologies has appointed Sumit Sehgal as its Chief Marketing Officer.

In his new role at Intex, Sehgal will lead the brand transformation and conceptualize all marketing initiatives across the various business lines of the company.

Sehgal is a tenured marketer with over two decades of experience in sales & marketing with companies such as JWT, Bharti Teletech & ITC. He is an MBA from IMT, Ghaziabad with a specialization in marketing. During his tenure, he has built many brands, including his last assignment at Max Life Insurance, where he was instrumental in strengthening the franchise.

Sehgal is a consumers’ professional and brings with him a wealth of knowledge across many product categories. He specializes in brand building, conceptualizing, executing & measuring integrated marketing solutions with a seamless approach across traditional and new-age mediums. He has a strong bias towards cost-effectiveness and innovations that work for business.

And the company has appointed Yashpal Soni as Chief information officer (CIO) to strengthen business priorities and the company’s reputation for excellence and innovation.

Soni brings with him over 20+ years of relevant experience in SAPECC6.0/Oracle Apps 12.0.1/Microsoft Dyanamics2009 implementation experience in Electronic Manufacturing, Utilities, Services and R&D companies in India, UK and Australia. He is also the member of the CIO Association of India.

In his new role, Soni will lead the alignment of IT Strategy with Business Strategy, Information Technology & Systems, IT Shared Services, Information Security, ERP Implementation, Business Process Re-engineering, and IT Risk Management adding one more pillar of strength to the company’s development. Soni is an alumnus of BITS, Pilani; IIM, Ahmedabad and IIM, Lucknow.