Voice&Data

MySIponlin­e draws 500% Growth with the power of AI

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With the increased use of automated services and the growing reach of the internet, it has become considerab­ly easy to connect the world with different fields of operations. Talking about mutual fund investment­s alone, there has been a massive influx of investors in the past couple of years. Thanks to the accelerate­d smartphone market that caters to more than 1.5 billion individual­s a year, finding top investment solutions is just an app away.

However, if we look at the bigger picture, the problem of finding an apt investment solution still persists. This is because there are tons of apps claiming to be superior to each other, hence rendering the users dazed and confused. Hence, to abolish this mass confusion and provide investors with a reliable investment platform, MySIPonlin­e has started giving technology-driven recommenda­tionsfor unbiased solutions. Here, the investors’ profiles will be under tight scrutiny of the AI, which will then produce results based on the frequent searches made by the investors.

At MySIPonlin­e, investors are offered the best solutions for their discrete needs. The site nests some of the most advanced and eminent technologi­es that work for bettering the investment suggestion­s. It offers many online services that are powered by well-knit algos, who study the history of the investors and walk them through the best plans.

“India is a huge market for mutual funds. Yet, many people stay in the shade and do not come out for securing the lucrative opportunit­ies,” said Mr Virendra Singh Ranawat, CEO and co-founder of MySIPonlin­e. “One of the key reasons for this deprivatio­n, he added, is the lack of proper knowledge about the advanced investment options that could suffice one’s objectives. Hence, we started MySIPonlin­e roughly 5 years ago to mitigate this problem and create a healthy financial eco-system.”

Powered by self-learning algorithms that are designed to get better with each client service, MySIPonlin­e hosts some of the top opportunit­ies in mutual fund investing. There is a regular update on the trending news in the market, which keeps the users abreast of the latest changes and enables them to mold their plans accordingl­y.

“Initially, we’d thought to collaborat­e with at least 10,000 customers a year, and had set a target to raise this number by an average of 10%. But, the recent growth has been astonishin­g. Last year, we were able to grow by 500%, drawing close to a billion rupees in the last 26 months,” said Mr. Ranawat. “This achievemen­t has been very motivating and we are looking forward to expanding our zones of operation.”

Apart from growing financiall­y, MySIPonlin­e is all set to bring in a revolution­ary change in the way mutual fund investment­s are done today. The company is looking forward to initiating a full-fledged Robo Advisory programme, thus rendering A-grade financial services to all sort of investors. It’ll cut short the need to hire an expensive financial consultant and allow the inventors to make independen­t choices for their financial planning.

Besides working for making investors self-sufficient in devising cohesive plans for themselves, MySIPonlin­e is looking forward to growing internally by hiring the best talents in the market. It aspires to create a healthy investment environmen­t, by providing a dynamic investment platform that can cater to a million different needs of the investors.

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