Video and e-commerce apps are an excellent example of how Indian startups can bring in a sense of uniqueness and brand profit to the market.
Build on the Aatmanirbhar vision
The fact that these applications have their roots and origin in India facilitates the government’s Aatmanirbhar vision and we need more and more individuals to join the bandwagon. India’s youth has immense talent and needs to capitalize on the programs by the Government of India and the opportunities. The demand for these apps is very high and with the selective lockdown phase still going, people across the country are looking forward to some quick entertainment. Offering creative, funny, and interactive content is the key to reach more users.
To build a stronger Indian app economy, we need more players to come up and jointly work towards a brighter future.
Easy and intuitive UI
The majority of the users in India fall under first-time app users and of a generation who are not tech-savvy but are using these apps to kill time. A simple still easily discoverable UI (home page) makes that first impression on the users and helps the platform retain them for a long time. Easy access and surfing through the wide variety of genres is a big plus. Apps like Roposo, Chingari, and KIKO TV have worked well to make a unique interface, giving the audience a hurdle-free experience.
Understanding the audience and knowing what they want, and then delivering the same goes long in building any business model.
Live videos, entertainment + shopping, and e-commerce
Applications provide one way of enjoying live videos of their favourite genres and kill boredom. Offering something new within these apps builds stickiness and time spent on the app. A lot of apps like Shopify, KIKO TV, etc have come up with a brainy idea of providing shopping and e-commerce facilities. People can post their shopping videos, get reviews of anything you see in the app before buying it which is unlike a lot of entertainment-oriented apps and helps one increase their chances of in-app purchase scale, respectively.
Live video is one such feature that is becoming easy to monetize, therefore uplifting the economy. Branding is one aspect, which, if given proper focus over can build up like wildfire in the Indian Market. Since brand loyalty is taken really well in the lives of the Indian consumers a wise entrepreneur will know how to play their cards really well.
Video and e-commerce apps can be an excellent example of how Indian startups can bring in a sense of uniqueness and brand profit to the market, thereby creating its own style of entertainment orientation but by promoting businesses/ brands as content. Easy accessibility is something that we Indians long for and applications that offer you products at the touch while enjoying the content is one to grab eyeballs.
Build consumer engagement
Involve users to be part of the app and your journey in building the app. Build features that make them use the app multiple times. The more the engagement, the more will your company reveal itself as a brand. Collaborating with content creators has been a trend for years, but has only gained significance recently. Hence, it would only be smart for a company to jump into the trend and follow the path, but make it more exciting for the creators to have a reason to collaborate with you for the same, respectively. Allow users to make entertaining videos and post them, and they can redeem rewards in terms of discounts or cash prizes. This will build user stickiness and also increase shareability within the market.
Good strategies, persistent and classified analytics with detailed planning and a knack of good observational skills is what one requires to capitalize any business in India and that remains the same for the app industry too.
We are living in exciting times and any company or start-up can make it big in the Indian market if they know how to place sentiments, build on the trust value, and garner curiosity amongst the Indian users about their product.
TheauthorVinayakShrivastavisthe CEOofToch
In today’s time, the seamless flow of data and information generates far more economic value than ever imagined. It was 25 years ago that Videsh Sanchar Nigam Ltd launched the public internet service in India. Since then the internet has made long strides. There has been a huge transformation in the business landscape of India, in the economic performance and in the growth of healthcare and education.
Presently, over 40% of the world’s population is online, which accounts for around 3.5 billion people. Out of this, India, with its population size of 130 crore+ people, has the largest number of active internet users. We faced the biggest challenge of achieving internet penetration in remote areas, which has fortunately been solved by the smartphone revolution. Now almost everybody carries around the web in their pocket.