Broad­cast Wear gets your T-shirt talk­ing

A fash­ion wear­able com­pany Broad­cast Wear’s T-shirt makes it pos­si­ble for the user to wear his/ her thought for the day on the T-shirt and change the slo­gan on the T-shirt as many times as s/ he wants to. Its pro­pri­etary al­go­rithm makes it pos­si­ble for th

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Can you imag­ine your T-shirt trans­form­ing into a wear­able that speaks your mind? Yes, it is pos­si­ble. And, we have a com­pany right here in In­dia that is do­ing pi­o­neer­ing work in Fash­ion Wear­bles. Five month-old startup Broad­cast Wear, founded by se­rial en­tre­pre­neur Ayyappa Nagubandi in Hy­der­abad, Te­lan­gana, is in­te­grat­ing tech­nol­ogy in the lives of peo­ple to help them ex­press them­selves bet­ter. Nagubandi is an en­tre­pre­neur, and an in­ven­tor. He has in­vented and au­thored 12 patents over the years. He has about 17 years of ex­pe­ri­ence in dif­fer­ent func­tions across var­i­ous in­dus­try ver­ti­cals and with core com­pe­tence in in­cu­bat­ing and grow­ing start-ups.

Grow­ing up in a fam­ily of lim­ited means Nagubandi’s first job af­ter grad­u­a­tion was that of a help desk ex­ec­u­tive for Satyam Com­puter Ser­vices, an IT com­pany. In­stead of be­ing content with what he had achieved un­til then, he started learn­ing about web tech­nolo­gies and the In­ter­net. The man­age­ment at Satyam no­ticed his ded­i­ca­tion, hard work and in­tro­duced him to the world of web de­sign­ing. His as­sign­ments took him across the globe and gave him an op­por­tu­nity to work at The World Bank.

Later in 2005, he founded NowPos with a patented tech­nol­ogy. He was fea­tured in CNBC Young Turks for his suc­cess story. He man­aged to raise mul­ti­ple rounds of fund­ing from An­gel In­vestors/HNIs and grew the com­pany suc­cess­fully till 2011 and ex­ited.

Nagubandi then es­tab­lished two com­pa­nies – Pos­si­bil­lion Soft­ware Tech­nolo­gies Pvt Ltd and in early 2016 Broad­cast Wear­ables Pvt Ltd. Pos­si­bil­lion is a ser­vices and prod­ucts com­pany, while Broad­cast Wear­ables is a fash­ion tech­nol­ogy com­pany.

The touch-en­abled T-shirt

Nagubandi was con­vinced that Broad­cast Wear will bring tech­nol­ogy in the lives of peo­ple to help them ex­press them­selves bet­ter. In­tro­duc­ing his in­no­va­tion, he says, “There are ways peo­ple use to ex­press them­selves, but not ev­ery­thing can be trans­lated into

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