Airtel appoints Raj Pudipeddi as Chief Marketing Officer

Bharti Airtel said that it has Raj Pudipeddi as Director – Consumer Business and Chief Marketing Officer for its India operations from February 06, 2017. Raj will be a part of the Airtel Management Board and report to Gopal Vittal, MD and CEO (India), Bharti Airtel.

In his new role, Raj will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams. Raj has over 22 years of work experience with Procter and Gamble across various functions and geographies. In his last role as Vice-President - Oral Care (North America), he led a large team across functions and sites, including manufacturing plants with P&L responsibility for a multi-billion business. Prior to this, he was the General Manager for Latin America and managed multiple categories across countries while dealing with challenges of competition, currencies and other turbulent factors. Earlier, as Country Manager in Philippines, he led the turnaround of operations through a successful deployment of a new go-to-market strategy.

Between 2000 and 2010, Raj worked in the USA on various category roles including Paper and Family Care. He also had a two year assignment as Associate Director in Procter & Gamble’s global Wal-Mart team, with responsibility for managing the relationship with their biggest customer with sales of over $7 bn.

Raj is an Engineering graduate from Andhra University and completed his MBA from Indian Institute of Management – Lucknow.