Market trends by product type

Demand for fancy and stylish protective cases have gained popularity as fashion accessories in urban parts of India. Companies are focusing on manufacturing trendy protective cases to cater to demands from a growing number of fashion conscious consumers in India. As a result of the increasing demand for stylish protective cases, various fashion brands in India have started designing and selling fancy protective mobile cases. Growing consumer preference for musicon-the-go has led to the popularity of headphones and earphones. Recent trends in the headphone/earphone segment include the introduction of wireless technology and IoT, which are expected to witness rapid adoption during the assessment period. Batteries are the most essential component of mobile devices; however, they have a limited life span after which they need to be replaced. Consumers willingly spend on replacing their existing batteries with new ones as it improves the performance of their mobile devices without spending a considerable amount. Hence, batteries with a longer life are fast gaining popularity amongst consumers in India.