The eDGe of Glory

from legendary footballers to acclaimed singers alike, Tudor has appointed various familiar and prominent brand ambassadors for this year’s #BorntoDare campaign. the most recent, and most surprising, addition to the group is lady Gaga, the first female ambassador for tudor. the daring pop icon is chosen in light of her “unique recipe for success: raw talent, hard work, bold choices and immense gratitude to her fans, her ‘little monsters’ as she calls them.” She is preceded by a multitude of “daring” people including David Beckham and Beauden Barett, star of the New Zealand All Blacks championship rugby team. talking of which, the luxury watch brand has also partnered up with the All Blacks team and is the official sponsor of the Dhl New Zealand lions Series 2017.