The eDGe of Glory

DA MAN - Caliber - - NEWS -

from leg­endary foot­ballers to ac­claimed singers alike, Tu­dor has ap­pointed var­i­ous fa­mil­iar and prom­i­nent brand am­bas­sadors for this year’s #Born­toDare cam­paign. the most re­cent, and most sur­pris­ing, ad­di­tion to the group is lady Gaga, the first fe­male am­bas­sador for tu­dor. the dar­ing pop icon is cho­sen in light of her “unique recipe for suc­cess: raw ta­lent, hard work, bold choices and im­mense grat­i­tude to her fans, her ‘lit­tle mon­sters’ as she calls them.” She is pre­ceded by a mul­ti­tude of “dar­ing” peo­ple in­clud­ing David Beck­ham and Beau­den Barett, star of the New Zealand All Blacks cham­pi­onship rugby team. talk­ing of which, the lux­ury watch brand has also part­nered up with the All Blacks team and is the of­fi­cial spon­sor of the Dhl New Zealand lions Se­ries 2017.

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