Cartier Nails It Again

The iconic fash­ion sTaTe­menT from carTier, The JusTe un clou col­lec­Tion, makes a sTrong come­back

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Here’s the thing about Cartier: With a le­gacy that stretches back to 1847, Cartier looks be­yond the fleet­ing fash­ions of the day, forg­ing a style out of its ex­tra­or­di­nary his­tory, trav­els and en­coun­ters with ex­cep­tional per­son­al­i­ties. One such ex­tra­or­di­nary bit of his­tory lies in the Juste un Clou col­lec­tion, with pieces that mag­nify the pre­cious qual­i­ties of ev­ery­day ob­jects in a sub­lime take on the or­di­nary.

As fans of the brand prob­a­bly know al­ready, the name of the Juste un Clou col­lec­tion is French for “just a nail.” The first nail bracelet was cre­ated by Aldo Cip­ullo for Cartier New York in the 1970s. His rad­i­cal ap­proach of reimag­in­ing a util­i­tar­ian ob­ject as jew­elry echoed with the anti-con­form­ist state of mind preva­lent in the era. Un­sur­pris­ingly, the Juste un Clou be­came one of the icons of the 1970s.

Fast for­ward to 2012, as Cartier com­mem­o­rated its 165th an­niver­sary, the French mai­son opened an ex­hibit at the Cartier Mai­son ti­tled “Cartier & Aldo Cip­ullo, New York City in the ’70s”. The main point of the ex­hi­bi­tion was Cip­ullo’s work, set against a back­drop of the Big Ap­ple in the 1970s. At that time, Cartier also re­leased a col­lec­tion cen­tered on the Juste un Clou bracelet.

To­day, in 2017, Cartier has ex­panded the col­lec­tion to in­clude a torque neck­lace, ear­rings and cuff­links. The most re­cent it­er­a­tions are avail­able in white gold, rose gold and also the more tra­di­tional yel­low gold. Some de­signs are fur­ther en­hanced with pavé di­a­monds across the en­tire piece, as well. In ad­di­tion to that, the bracelet line has been up­dated to in­clude thicker de­signs. Like the orig­i­nal, the new Juste un Clou col­lec­tion shaped like el­e­gantly bent nails, but com­pleted with a mod­ern twist.

One thing for sure, the beauty of the Juste un Clou ul­ti­mately lies in its wear­a­bil­ity. You can wear it with al­most any­thing, dressed up or down as you please, and also has that mod­ern time­less­ness—even com­pared to other de­signs from the mai­son. With this iconic fash­ion state­ment, you have a solid ac­ces­sory to help you stand out no mat­ter what you’re wear­ing.

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