Cartier Nails It Again
The iconic fashion sTaTemenT from carTier, The JusTe un clou collecTion, makes a sTrong comeback
Here’s the thing about Cartier: With a legacy that stretches back to 1847, Cartier looks beyond the fleeting fashions of the day, forging a style out of its extraordinary history, travels and encounters with exceptional personalities. One such extraordinary bit of history lies in the Juste un Clou collection, with pieces that magnify the precious qualities of everyday objects in a sublime take on the ordinary.
As fans of the brand probably know already, the name of the Juste un Clou collection is French for “just a nail.” The first nail bracelet was created by Aldo Cipullo for Cartier New York in the 1970s. His radical approach of reimagining a utilitarian object as jewelry echoed with the anti-conformist state of mind prevalent in the era. Unsurprisingly, the Juste un Clou became one of the icons of the 1970s.
Fast forward to 2012, as Cartier commemorated its 165th anniversary, the French maison opened an exhibit at the Cartier Maison titled “Cartier & Aldo Cipullo, New York City in the ’70s”. The main point of the exhibition was Cipullo’s work, set against a backdrop of the Big Apple in the 1970s. At that time, Cartier also released a collection centered on the Juste un Clou bracelet.
Today, in 2017, Cartier has expanded the collection to include a torque necklace, earrings and cufflinks. The most recent iterations are available in white gold, rose gold and also the more traditional yellow gold. Some designs are further enhanced with pavé diamonds across the entire piece, as well. In addition to that, the bracelet line has been updated to include thicker designs. Like the original, the new Juste un Clou collection shaped like elegantly bent nails, but completed with a modern twist.
One thing for sure, the beauty of the Juste un Clou ultimately lies in its wearability. You can wear it with almost anything, dressed up or down as you please, and also has that modern timelessness—even compared to other designs from the maison. With this iconic fashion statement, you have a solid accessory to help you stand out no matter what you’re wearing.