“I’m not from the young generation, but I’m very much influenced by the new generation. I’m also on Instagram”

them: We have the best answer for the connected people, but not with a connected watch. It’s very nice. Speedy Tuesday was a big success—even in Indonesia, by the way. I’m not from the young generation, but I’m very much influenced by the new generation. I’m also on Instagram, I also read my news in the morning on my phone, I also get a lot of info from Instagram in the morning about what’s happening in the world. For them—for the #SpeedyTuesday community—we have a watch that was an answer. It respected and celebrated the history of the watch in a retro vintage style. So, the whole concept was right. It celebrates the past but with the means of the future. DA: Is this an approach that you will employ again in the future? RA: I think we made history; so, obviously we will talk again to all these consumers through many more projects. But I want to emphasize the fact that it was the perfect project: It was the right product, for the right time, for the right people. I don’t want Speedy Tuesday’s success to suddenly become a platform for only commercial activity. If it’s only commercial, it has no emotion. And Speedy Tuesday was very much an emotional watch. DA: There has been a lot of talk about new regulations concerning the “Made in Swiss” label. How will this affect Omega? RA: I’m very much in favor of this. There are two reasons. First of all, I think it’s one of those things that has so much value. It’s one of those phrases that means a lot to people. I’ve been traveling all around the world and whenever I say “Swiss-made” people say “watches” and their eyes are smiling. So, it’s our duty to continue to do that. Because we’re giving you a watch that is 100-percent made in Switzerland, which continues this legacy of the past. And it makes it even more credible when you then ask for the price of those watches. I think that it’s very good. DA: A lot of people are also talking about the Master Chronometer watches. Speaking of which, why did Omega set the bar so high for this certification? RA: Because it’s Omega! [ Laughs] But if you talk to our friends and all the people that we have been working with, they’ll say that at Omega, we do 361-degree projects. A circle is perfect, but there’s that one degree more that makes it an emotional thing. We like to do that. So, why so high? Because we believe only in