A Man of Taste
Karl-Friedrich ScheuFele, co-preSident oF chopard, talKS about producing Some oF the world’S moSt elegant timepieceS For men
reat companies often arise from a singular vision. Chopard, extraordinarily, has two. Karl-Friedrich Scheufele and his younger sister, Caroline, have presided over the family business for several decades now. He himself is the living epitome of elegance—from the manner in which he carries himself to his obsession with fine wines, classic cars and, of course, exquisite timepieces.
More importantly, the Scheufeles really know how to incorporate their wonderful lifestyle into the business: Karl-Friedrich Scheufele has taken part in the Mille Miglia race since late 1980s, hence the unique creation of the Mille Miglia collection. He also used to run several wine shops in Switzerland, and that is why every Chopard party is always filled with the most impressive vintages. As the talk moved to watches, Scheufele isn’t shy in professing his affinity for sophisticated antiques and perfection in craftsmanship. Then again, he is the heart and soul of the brand’s L.U.C collections, one of the most elegant watch collections for modern men.
Despite unfavorable conditions for the retail market in recent years, Chopard’s manufacture in Fleurier has been able to produce some of the most enterprising pieces under Scheufele’s direction. The L.U.C Full Strike watch featuring a minute repeater, released late last year, marked the manufacture’s 20th anniversary. At Baselworld 2017, Chopard showcased a beautiful exhibition of the L.U.C XP Urushi collection that shines with Japanese lacquer on the dial. Scheufele talks about all that and much more with DAMAN during the festive fair in Switzerland. DA MAN: This year marks the 90th anniversary of the Mille Miglia’s race. Will Chopard also commemorate this milestone? Karl-Friedrich Scheufele: The Mille Miglia is already internationally known together with Chopard, so we’ll make some local events around the world for this momentous occasion. DA: Since last year, the high-end L.U.C collection has incorporated a stainless steel case model. Will this be a permanent fixture? KFS: We think that the stainless steel case will be a permanent fixture in the collection because we want to have some affordable models in it. Last year’s stainless steel piece was very successful and catering to young clients who were on the lookout for their first serious watch purchase.