A Man of Taste

Karl-Friedrich ScheuFele, co-preS­i­dent oF chopard, talKS about pro­duc­ing Some oF the world’S moSt el­e­gant time­pieceS For men

DA MAN - Caliber - - INSIDERS -

reat com­pa­nies of­ten arise from a sin­gu­lar vi­sion. Chopard, ex­traor­di­nar­ily, has two. Karl-Friedrich Scheufele and his younger sis­ter, Caro­line, have presided over the fam­ily busi­ness for sev­eral decades now. He him­self is the liv­ing epit­ome of el­e­gance—from the man­ner in which he car­ries him­self to his ob­ses­sion with fine wines, clas­sic cars and, of course, ex­quis­ite time­pieces.

More im­por­tantly, the Scheufe­les re­ally know how to in­cor­po­rate their won­der­ful life­style into the busi­ness: Karl-Friedrich Scheufele has taken part in the Mille Miglia race since late 1980s, hence the unique cre­ation of the Mille Miglia col­lec­tion. He also used to run sev­eral wine shops in Switzer­land, and that is why ev­ery Chopard party is al­ways filled with the most im­pres­sive vin­tages. As the talk moved to watches, Scheufele isn’t shy in pro­fess­ing his affin­ity for so­phis­ti­cated an­tiques and per­fec­tion in crafts­man­ship. Then again, he is the heart and soul of the brand’s L.U.C col­lec­tions, one of the most el­e­gant watch col­lec­tions for mod­ern men.

De­spite un­fa­vor­able con­di­tions for the re­tail mar­ket in re­cent years, Chopard’s man­u­fac­ture in Fleurier has been able to pro­duce some of the most en­ter­pris­ing pieces un­der Scheufele’s di­rec­tion. The L.U.C Full Strike watch fea­tur­ing a minute repeater, re­leased late last year, marked the man­u­fac­ture’s 20th an­niver­sary. At Basel­world 2017, Chopard show­cased a beau­ti­ful ex­hi­bi­tion of the L.U.C XP Urushi col­lec­tion that shines with Ja­panese lac­quer on the dial. Scheufele talks about all that and much more with DA­MAN dur­ing the fes­tive fair in Switzer­land. DA MAN: This year marks the 90th an­niver­sary of the Mille Miglia’s race. Will Chopard also com­mem­o­rate this mile­stone? Karl-Friedrich Scheufele: The Mille Miglia is al­ready in­ter­na­tion­ally known to­gether with Chopard, so we’ll make some lo­cal events around the world for this mo­men­tous oc­ca­sion. DA: Since last year, the high-end L.U.C col­lec­tion has in­cor­po­rated a stain­less steel case model. Will this be a per­ma­nent fix­ture? KFS: We think that the stain­less steel case will be a per­ma­nent fix­ture in the col­lec­tion be­cause we want to have some af­ford­able mod­els in it. Last year’s stain­less steel piece was very suc­cess­ful and cater­ing to young clients who were on the look­out for their first se­ri­ous watch pur­chase.

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